University of Texas Rio Grande Valley Issues Marketing RFP

University of Texas Rio Grande Valley Issues Marketing RFP
University of Texas Rio Grande Valley Issues Marketing RFP


University is soliciting proposals in response to this Request for Proposal for Selection of a Licensee (“Licensee”) of University’s Trademarks for use in Licensee’s Multimedia Athletics Marketing Program, RFP No.19-MR-01 (this “RFP”), from experienced, successful, financially stable and qualified operators of multimedia athletics marketing programs. The Program, which is more specifically described in Section 5.4 (Scope of Program) of this RFP, will include certain (1) sponsorship rights; (2) naming rights; (3) publication rights; and (4) radio and television broadcast rights.

Background:

The University of Texas Rio Grande Valley (UTRGV) was created by the Texas Legislature in 2013 as the first major public university of the 21st century in Texas. This transformative initiative provided the opportunity to expand educational opportunities in the Rio Grande Valley, including a new School of Medicine, and made it possible for residents of the region to benefit from the Permanent University Fund – a public endowment contributing support to the University of Texas System and other institutions.

UTRGV has campuses and off-campus research and teaching sites throughout the Rio Grande Valley including in Boca Chica Beach, Brownsville (formerly The University of Texas at Brownsville campus), Edinburg (formerly The University of Texas-Pan American campus), Harlingen, McAllen, Port Isabel, Rio Grande City, and South Padre Island. UTRGV, a comprehensive academic institution, enrolled its first class in the fall of 2015, and the School of Medicine welcomed its first class in the summer of 2016.

Current University Facts and Statistics:

                – Over 700 international students call UTRGV their home

                – UTRGV enrolls students from 62 different countries. Our Top 5 countries includes; Mexico, India, China, Venezuela, and Brazil

                – Among international students at UTRGV, 22% are graduate students and 78% are undergraduate students

                – 69% are taking courses at the Edinburg campus, 24% are at the Brownsville campus, and 7% travel between both campuses

                – Serve a predominantly Hispanic area with nearly 88% Hispanic students enrolled

The Rio Grande Valley is known as one of the most affordable cost of living areas in the entire country. On-campus housing is available at our campuses in Brownsville and Edinburg, with an abundance of support services for international students. Here, you’ll be a part of a truly welcoming, friendly community.

University’s Department of Intercollegiate Athletics (“Athletics Department”) has proudly represented the University on the field and on the court at both a regional and a national level. The Athletics Department disperses information to the public, alumni, current students, faculty and staff through a wide variety of mediums such as Internet broadcasts, social media, radio and television, on campus networks, special events, publications, and in-game elements. The University is a member of the National Collegiate Athletic Association (NCAA) and Western Athletic Conference (WAC) The University’s Department of Athletics supports 16 NCAA Division I varsity intercollegiate athletic programs that compete at the highest level of collegiate athletics. All of the University’s men’s and women’s programs offer athletic scholarships.

Athletics Department athletics supports and complements the educational mission of University by providing student-athletes the academic resources to obtain their baccalaureate degree while participating in athletics competition as a Division I member of the National Collegiate Athletic Association (“NCAA”).

The University of Texas Rio Grande Valley Department of Intercollegiate Athletics has a storied history that features 16 national championships, including the 1963 NAIA Championship in men’s basketball and every NAIA Championship in men’s tennis from 1961 through 1965, six NAIA men’s tennis doubles championships, and four NAIA men’s tennis singles championships. The athletic programs began moving to NCAA Division I shortly after winning these championships, with men’s tennis reaching the NCAA Quarterfinals in 1966 and men’s basketball advancing to the second round of the 1968 NCAA Division II Tournament before making the jump to Division I the following season. The men’s basketball team has competed in the postseason twice at the Division I level, including the 1981 NIT during a season in which the team knocked off eventual NCAA Champion Indiana, and the 2018 CBI. After taking part in two NAIA tournaments, the baseball team has since competed in 13 NCAA Tournaments, including the 1971 College World Series. Women’s basketball has seen considerable recent success, competing in three-straight postseasons while winning 57 games from 2014-17. Volleyball and women’s tennis competed in their first NCAA Tournaments in 2016 after winning WAC Tournament Championships.

Due Date:

February 28th, 2019

Address:

The University of Texas Rio Grande Valley Procurement Office

EUNF 1.108

Attn: Maggie Rangel

Associate Dir. Procurement

1201 W. University Drive

Edinburg, TX 78539

MWW PR and Coyne PR have sports PR experience.

Leave a Reply

Your email address will not be published. Required fields are marked *