University of Texas Southwestern Medical Center Issues Digital Ad Agency RFP


Seeking digital ad agency specializing in digital marketing with proven and demonstrable capabilities in tactical execution to provide support in digital marketing campaign creation.


Texas law authorizes institutions of higher education (defined by §61.003, Education Code) to use the group purchasing procurement method (ref. §§51.9335, 73.115, and 74.008, Education Code). Additional Texas institutions of higher education may therefore elect to enter into a contract with the successful Proposer under this RFP. In particular, Proposer should note that University is part of The University of Texas System (UT System), which is comprised of fourteen institutions described at UT System institutions routinely evaluate whether a contract resulting from a procurement conducted by one of the institutions might be suitable for use by another, and if so, this RFP could give rise to additional purchase volumes. As a result, in submitting its proposal, Proposer should consider proposing a pricing model and other commercial terms that take into account the higher volumes and other expanded opportunities that could result from the eventual inclusion of other institutions in the purchase contemplated by this RFP. Any purchases made by other institutions based on this RFP will be the sole responsibility of those institutions

Scope of Work:

The University of Texas Southwestern Medical Center is a top academic medical center, world-renowned for its research, widely respected for its teaching and training, and highly regarded for the quality of clinical care its faculty provides to patients at UT Southwestern University Hospitals & Clinics, and its affiliated hospitals. Research Founded in 1943, UT Southwestern is one of the foremost research facilities in the world, with five Nobel Laureates, 20 members of the prestigious National Academy of Sciences, and 12 Howard Hughes Medical Institute Investigators. Its research is the cornerstone upon which world-class medical education and patient care are built. Locally it holds the distinction of being the leading academic medical enterprise in one of the country’s most affluent markets. Education Part of The University of Texas System, UT Southwestern Medical Center includes three degree-granting institutions: UT Southwestern Medical School, UT Southwestern Graduate School of Biomedical Sciences, and UT Southwestern School of Health Professions. 

These three schools train more than 3,500 medical, graduate, and allied health students, residents, and postdoctoral fellows each year. Clinical Care Beyond leadership in scientific research and educational excellence, UT Southwestern’s faculty and residents provide inpatient care to more than 100,000 hospitalized patients and oversee approximately 2.2 million outpatient visits annually, in approximately 80 subspecialties. UT Southwestern’s hospitals – William P. Clements Jr. University Hospital and Zale Lipshy – offer patients superior care and outstanding service provided by a highly trained staff. Clements University Hospital, which opened in 2014, is a 460-bed, private-room facility designed around the needs of patients and their families. It offers patients and medical personnel world-class facilities and technologies and supports the Medical Center’s commitment to clinical and translational research, as well as education and training, reflecting all three core missions.

Seeking digital ad agency specializing in digital marketing with proven and demonstrable capabilities in tactical execution to provide support in digital marketing campaign creation. Open 10/7/2020 8:00 AM CDT Type Request for Proposal Close 11/8/2020 11:59 PM CST Number 2021-RFP-H-00379 Currency US Dollar Sealed Until 11/8/2020 11:59 PM CST

Due Date:

November 22


Amy Carey

Agencies to consider includes Finn Partners and Zeno Group.

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