UTAH VALLEY UNIVERSITY Request for Proposal Digital Marketing Services RFP-2023-1051
Due Date: April 21, 2023 at 2:00 PM MT
SECTION 1 – PURPOSE OF RFP
1.01. PURPOSE OF REQUEST FOR PROPOSAL
The purpose of this Request for Proposal (RFP) is to solicit proposals to enter into a contract with a qualified offeror to obtain digital marketing services for Utah Valley University. The University is examining several alternatives of providing this product and/or construction and may decide, after reviewing proposals submitted, not to enter into any agreement.
This document solicits competitive sealed proposals, from qualified businesses to perform the scope of work set forth herein. This RFP is an offer by the University to purchase, in accordance with the terms and conditions of this RFP, the products and/or services proposed by the successful offeror. Offerors are strongly encouraged to carefully read the entire RFP.
1.02. ABOUT UTAH VALLEY UNIVERSITY
Utah Valley University is an integrated university and community college that educates every student for success in work and life through excellence in engaged teaching, services, and scholarship. UVU’s culture supports our mission of student success. Student success encompasses both terminal degrees and the holistic education of students, and we believe that we can fulfill this mission best in an environment that allows all individuals to thrive personally and professionally. To this end, UVU operates in accordance with three core values: exceptional care, exceptional accountability, and exceptional results.
Utah Valley University is in Orem, Utah. UVU began as a vocational school during World War II, and, in the eight decades since, has evolved into a technical school, a community school, a state college, and, finally, a comprehensive regional teaching university. UVU is one of Utah’s largest institutions of higher learning and offers programs ranging from career training to high-demand master degrees, with emphasis on undergraduate education.
1.03. ABOUT UNIVERSITY MARKETING & COMMUNICATIONS
University Marketing & Communications (UMC) is an award-winning multidisciplinary marketing team serving the UVU community. By weaving together design, technology, and creativity, we deliver strategic marketing campaigns and materials that create real impact.
SECTION 5 – STATEMENT OF NEEDS
The purpose of this RFP is to procure a digital marketing firm to meet the needs of several areas and departments within Utah Valley University in a single source agency to better enable UVU and its affiliated departments to meet goals and key performance indicators.
5.04. SCOPE OF WORK AND SPECIFICATIONS
In addition to the mandatory requirements in Section 5.03, the ideal firm should be able to identify target audiences and gather real-time data, including demographics and psychographics, as well as user intent online to generate leads for recruiting into UVU undergraduate and graduate programs, as well as overall branding efforts. Specifically, the University is looking for expertise and consultation involving real-time data using a dashboard that will allow UVU to move quickly in adapting to changes needed to ensure that the University’s efforts are successful and yield the results wanted by optimizing marketing approaches to meet University KPI’s by the deadlines established. The University needs the ability to analyze the market quickly and follow leads into fruition.
The ideal firm should have a tool to measure performance; preferentially one that can be accessed on demand. The awarded firm would need to be able to be able to consult on strategy, audience identification, marketing channels and structure and provide tracking and insights into structure and growth opportunities. Preferably, the awarded firm would perform all work in-house and not outsource services to third parties.
The ideal agency will also be able to create content and marketing assets for University Marketing teams and test out and launch new products.