Wall Street Communications Lands Bittree Contract
Wall Street Communications has been retained by Bittree to provide PR services that would help the brand develop and maintain a presence in the broadcast, post production and professional A/V trade press worldwide. A good choice, not doubt, considering that the current Bittree new media presence appears outdated and old fashioned. Wall Street has extensive experience working with the electronic media technology industry, employing both traditional and 2.0 PR tactics in their campaigns. This could be a case for Wall Street Comm’s creative services as well.
Bittree is proud of its traditions, being a company founded in 1978. The problem is that their corporate website looks like something designed around the same time, and the imagery on the site doesn’t do justice to what Bittree stands for and tries to sell. The company’s “high-quality” patching systems are obscured by bad quality photos and poor design. The website appears to have the same design as whet it first launched, in 2002. The company’s last press release is dated 2005, and the news clippings are even older. As the site alone suggests, Bittree was in desperate need of PR. But what will Wall Street Communications do?
The press release suggests that the PR agency will only cover media outreach.
“We are thrilled to be working with Wall Street Communications. As we searched for a media relations agency, what really set the company apart from the pack is that they have a true understanding of the vital importance of components at every point in the signal chain,” said Mike Buchanan, vice president of Bittree. “This understanding, when combined with Wall Street Communications’ experience and industry knowledge, will prove to be critical as we continue to expand the market presence for our innovative solutions worldwide.”