This PR blunder comes from a PR agency in Leeds, Yorkshire, England. According to the Yorkshire Post, Weber Shandwick, a local PR firm, was hired by a paint manufacturer Tor Coatings to be their PR.
Evidently the paint company did not need a PR firm that could write a press release, let alone provide a title for it, as the released title appeared like this:
Evidently, Paul Bowers, director of this Weber Shandwick office, was so pleased he went on to toot the company's horn further by speaking of landing other key clients in property, professional services, manufacturing and retail. No doubt these headlines read something like this:"PR Agency gains new paint contract"
- PR Firm gains property deal in Yorkshire
- Weber Shandwick Signs Professional Services
- Manufacturing PR - Weber Shandwick Says; "We Can"
- Retail Giant Turns Into PR Firm
