Website Re-Development, Graphic Design RFP

The Chester County Department of Community Development is seeking website redevelopment, logo design, copywriting, and technical assistance for the Chester County Partnership to End Homelessness, in a three phase approach. The Partnership requests one submission with three proposals and accompanying quotes for each of the phases outlined below. Please submit a separate quote for copywriting website content.

Phase 1 First stage of website redevelopment will consist of a website audit/review, design proposal compatible with SquareSpace web platform, website page structure, comprehensive style guide (fonts, colors, images, etc.). DCD is seeking the creation of a new logo / visual identity that captures the values and mission of the Partnership and is distinctive and memorable. This logo will be incorporated into a revamped website, social media accounts, and other possible future web presence that DCD may have. It will also be used on letterhead, business cards, brochures, banners, and other print materials as needed. It is expected that the development of the new logo will evolve as part of a conversation with DCD staff and steering committee members. A ‘creative strategy’ or brand document will be produced capturing how the existing mission, values and priorities the Partnership are reflected in the proposed logo. Future graphic design cohesive with developed visusal identity and logo design for virtural and print collateral. For example, community reports, advertisement flyers, social media templates, and all other communication materials.

Phase 2 Second stage of website redevelopment will consist of implementation of proposed website layout (secondary pages, dashboards, updating content). Development of ad template, e-newsletter, and social media templates cohesive with logo and visual identity. Perform a search engine optimization audit.

Phase 3 The third stage of website development shall include search engine optimization and the creation of additional features such as: a live dashboard, private partner portal, and any other website additions determined by DCD.


The Chester County Partnership to End Homeless is a countywide, strategic initiative to prevent and end homelessness in Chester County. Through this unique collaboration, Chester County endeavors to make homelessness rare, brief and non-recurring. The Partnership aims to shift from a system that manages homelessness to one that diverts, prevents and rapidly re-houses individuals and families while recognizing that housing is a primary human need and a right for everyone. The Partnership resides administratively within the Chester County Department of Community Development (DCD).

Scope of Work:

We are relying on the Vendor to propose a design process for our consideration. We request an explanation of Vendor’s design process and methodology and how it relates to this project.

5.1 Design Scope and Cost Submission Structure: 

The design scope for this project is broken into three phases; each of which is to be bid separately within the Vendor’s submission. DCD will negotiate the contract terms to secure services for all or some of the project phases presented below. Design scope to include: 

Phase 1 : May 2021 to July 2021 o Website Audit / Review 

§ Content 

§ Style 

§ Layout of website and page structure o Website Style Guide

§ Font Family Selection

§ Layout of

website and page structure 

§ Color scheme o Website

§ Home Page Design & Content

o Logo Design 

§ Creation of 3-5 black and white logo designs for client review and selection.

§ Two rounds of refinement on the original selection

§ Creation of 3-5 color versions for client review

§ Upon client sign-off of logo, a permanent electronic file of color logo, one color logo will be made and kept on file

§ An electronic logo file in either a Mac or PC file format on disk

§ One 8 1/2” x 11” black and white logo sheet P

hase 2 : July 2021 to September 2021 

o Website 

§ Sub Page Design & Content

§ Navigation 

§ Search Engine Optimization Audit

o E-Newsletter Template o Print 

§ Basic Ad Template o Social Media Ad Template Phase

3 : September 2021 to December 2021 

o Website 

§ Search engine optimization update

§ Additonal features, such as:

o Live dashboard creation 

o Private portal for providers

All Phases 

· Designer to provide 2-3 concepts for review.

· Designer to be credited for brand/website development on website

Due Date:

May 4, 2021


Agencies to consider include Magrino PR and Zeno Group.

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