Website RFP Issued By Space Coast Transportation Planning Organization
Transportation Planning Organizations (TPOs) were created by Federal law to review and administer all policies and procedures applicable for state and federal transportation funding.
The Space Coast Transportation Planning Organization (SCTPO) provides transportation planning services for the Palm Bay-Melbourne and Titusville urbanized areas, as designated by the U.S. Census Bureau. The SCTPO coordinates transportation plans for the area’s local jurisdictions and transportation authorities including:
§ One county: Brevard County Board of County Commissioners
§ Brevard County Demographic Profile
§ Sixteen cities and towns Cape Canaveral, Cocoa, Cocoa Beach, Grant-Valkaria, Indialantic, Indian Harbour Beach, Malabar, Melbourne, Melbourne Beach, Melbourne Village, Palm Bay, Palm Shores, Rockledge, Satellite Beach, Titusville, and West Melbourne
§ Two airports: Melbourne International and Titusville-Cocoa (TICO)
§ One seaport: Port Canaveral
§ One spaceport: Cape Canaveral Spaceport (Kennedy Space Center and Cape Canaveral Air Force Station)
Scope of Work:
This scope of services is for the redesign and build of a new Space Coast Transportation Planning Organization (SCTPO) website and accompanying content management system. The SCTPO’s current website, which utilizes a WordPress platform, was originally built and designed in 2014. In the last six years technology has advanced tremendously, particularly in regards to content management systems and interactive website components. This redesign and build will need address the following needs:
Top Tier Needs
• Need for a responsive site design to better accommodate mobile users.
• Need for site design that ensures ADA compliance.
• Need for a more user-intuitive navigation pane and an engaging, visually stimulating site design.
Second Tier Needs
• Need for a better content management system.
• Need for streamlining communications across all channels – social media, event calendar, and email campaign integration.
• Need for more flexibility in incorporating interactive features (maps, surveys) GOAL Create a responsive website and accompanying content management system that are easy to navigate and elevate the SCTPO brand as the leading source of transportation information in Brevard County.
Technical Responses must follow the required specifications as outlined in Section G, Proposal Format, of this RFP (page 17).
A. One (1) original proposal and two (2) copies for Part 2 shall be submitted by each notified Bidder in a sealed envelope or package with the RFP Number and bidder’s name and address clearly indicated on the envelope. The originals shall be signed and dated by an official authorized to bind the bidding company. Unsigned proposals will not be considered.
OBJECTIVES
1.Site Usage: Increase the number of visitors to the website, providing easy access to key information from the homepage.
2.Site Navigation: Make information easier to find by reducing the number of clicks needed to access information such as meeting/event details, agendas, and project/plan information.
3.Engagement: Encourage public involvement in the transportation planning process by providing interactive content, visually compelling calls-to-action, and user-friendly layout.
RESEARCH
According to a 2015 Pew Research Center report titled Connecting with Government or Government Data, “65% or two-thirds of adults have, in the last year, used the internet to find out something about government, or the data it provides, whether they are thinking generally about their state, local, or federal government, or when asked about specific online activities.” This number continues to grow as many public agencies are ensuring that their website platform is mobile optimized so that public citizens can access information on their mobile devices. Additionally, by implementing a mobile optimized website, our organization ensures equitable access to public information as a different Pew Center report notes that “those with relatively low income and educational attainment levels, younger adults, and non‐whites are especially likely to be smartphone‐dependent.” The following will be conducted by SCTPO staff in preparation for this project:
• Google Analytics Analysis – Examine current website statistics and pages to help inform the design, organization, and layout of new site
• User Survey – Conduct a website user survey of staff, board/committee members, community partners, and general public, to determine most popular sections of the site and desired features
• Competitor Analysis – Analyze websites of neighboring metropolitan/transportation planning organizations and determine trends in graphic design, layout, and features to inform new site design decisions
Target audiences:
• Public citizens with limited transportation industry knowledge (external)
• SCTPO Board and committee members (internal)
• Transportation planners, partners, and industry experts (internal + external)
• Project/Plan Consultants (external)
• News media partners (external)
Due Date:
December 11
Agencies to consider include Magrino PR and Zeno Group.
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