The Women’s Board of The Boys’ Club of New York Is Seeking A PR Agency


The Women’s Board of The Boys’ Club of New York (BCNY), the nation’s oldest continuously operating boys’ club, is hosting the 2014 Winter Luncheon, featuring Facebook COO and Lean In: Women, Work, and the Will to Lead author Sheryl Sandberg interviewed by legendary journalist and ABC News Anchor Diane Sawyer. They are seeking a PR Agency. The event, being held at 583 Park Avenue, will take place on Tuesday, December 2, 2014, from 11:30 am to 2:00 pm. The Luncheon will include a seated lunch for over 400 guests, followed by the one-hour interview.

Additionally, in a separate event in collaboration with Barneys New York, several BCNY members, boys ages 8 – 12, will visit Barneys New York to view the art work they created with Simon Doonan, Barneys’ Creative Ambassador-at-Large. Their art, inspired by Barneys’ holiday decor theme BazDazzled, will be exhibited and sold at the store through the holidays.

BCNY is seeking a qualified public relations partner to manage and secure publicity/press coverage for both events. Publicity should incorporate the following activities: Pursue pre-press coverage in calendar listings. Arrange local media and blogger coverage to promote the Luncheon and the Barneys visit. Including, but not limited to: television, radio, newspapers, magazines, online media and new media outlets

  • Create and distribute press releases, media alerts and pitch letters to local, regional, and national media
    Facilitate any interviews between BCNY spokespersons and the media
    Monitor media and social media coverage of the events as well as create and maintain press-invite lists for the event itself
    Manage and support onsite event press · Develop key “shot list” including Board, Co-Chairs, etc.
    Staff key personnel to work with photographers to assure securing shot list
    Identify and service event photos to appropriate publications in effort to maximize coverage
    Compile press results in a final report, post-event · Be available for occasional update meetings
    Desired Press Coverage
    Winter Luncheon Press
    Social Press
    Women’s Wear Daily
    New York Times (Social pages)
    More Magazine
    W Magazine
    New York Magazine
    New York Post
    New York Observer
    Daily News
    Bloomberg News (Amanda Gordon)
    Wall Street Journal (Marshall Heyman)
  • publications (, etc)
    Long Leads (Specific pitch to be discussed)
    Vanity Fair
    Town & Country
  • Barneys New York Visit Press
    New York Times Metro Desk
    Amsterdam News
    WNBC (Sibila Vargas)
    NYC Taxi digital content
    Background Information
    The Boys’ Club of New York
    The Boys’ Club of New York (BCNY) is committed to nurturing, mentoring, and guiding boys and young men to prepare them to reach their fullest potential.

Throughout its 138-year history of youth development, BCNY has combined a single-minded focus on boys and young men with a unique, multi-disciplinary approach that prepares them for a fulfilling and meaningful adulthood. BCNY accomplishes this through an approach that includes music and arts programs, social and recreational activities, academic support and athletics.

By introducing boys to new ideas, expanding their interests, developing their hobbies, providing a safe and nurturing environment and offering ongoing counseling and mentorship, BCNY helps shape boys and young men into the best adults they can be.

The BCNY Women’s Board Winter Luncheon
BCNY’s Women’s Board, which includes many of New York City’s most prominent women, hosts an annual luncheon to provide useful information and perspectives on education issues, problems, and solutions and to illuminate BCNY’s mission to serve and empower under-served boys and young men through educational, recreational, and social opportunities.

Previous Speakers: 2010: Peg Tyre, author of The Trouble With Boys: A Surprising Report Card on Our Sons, Their Problems at School, and What Parents and Educators Must Do; 2011: Ashley Merryman, author of NurtureShock: New Thinking About Children; 2012: Andrew Ferguson, author of Crazy U: One Dad’s Crash Course in Getting His Kid Into College; 2013: Senator Cory Booker, then Mayor of Newark, New Jersey; 2014: Chris Christie, Governor of New Jersey. Liz Kaplow of Kaplow PR has spoken on the PR front as well.

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