WynnBET partners with Paysafe for marketing and payments solutions in the US

2021-08-25 by JamesD

WynnBet, a sports-betting mobile platform in the US, has entered into a partnership with Paysafe, a platform for payments, also in the US. The partnership provides WynnBET with a platform to facilitate payments online.

            In addition to facilitating payments, the partnership also provides WynnBET access to Paysafe’s Income Access, an affiliate program and marketing solution and services provider. Linking with Paysafe has allowed WynnBet’s online betting platform to add online payments to its vendors and bettors in places like Virginia, Indiana, and Colorado.

The move is in line with the recent push by online bettors to prioritize fast and fluid payments. Online sports bettors now recognize frictionless payments as being more important than promotion, odds, and sports markets offered.

Wynn Interactive

WynnBET is from Wynn Interactive, and is a division of Wynn Resorts. Wynn Interactive has a renowned collection of casino and mobile sports-betting for players that enjoy experiencing a bet rather than just placing one. Wynn Interactive owns a number of brands under which it operates; WynnBET, WynnSLOTS, and BetBull.

Wynn Resorts is one of the world’s foremost international casino operators known for providing memorable guest service and customers. The company’s other brands are operated with the same ideology; to digitally create and deliver legendary customer experiences digitally.

The company looks to improve its customer acquisition by partnering with Paysafe and launching its affiliate program.  The affiliate marketing team operates in-house and uses the Income Access Network to build and nurture affiliate relationships and improve customer acquisition.

Income Access

Income Access is a marketing and Tech Company that was founded in 2002, operates digitally, and owns an independent affiliate network. Income Access’s specialization is in providing digital marketing and affiliate marketing solutions to casinos, trading companies, lottery, and iGaming companies.

The company’s marketing software is an award-winning one that takes a partnership-centric approach to delivering results. Income Access provides strategic insight and data on marketing efforts on digital channels.

WynnBet’s Partnership with Paysafe

With Paysafe’s affiliate program, WynnBET can expect to drive up about 30% of its new customers, as revealed by company data. The program grows and optimizes customer acquisition from various online sources. The primary states that the affiliate program looks to capture are Colorado, New Jersey, Virginia, and Michigan. WynnBET’s affiliate program is expected to launch in 2021.

What was previously unavailable on WynnBET’s platform is user deposits via ACH transfers, as well as credit and debit cards. Paysafe’s platform has all of that, and so WynnBET now has it too as a result of their partnership and the link to Paysafe’s platform.

Paysafe has over 20 years of experience as online payment gateway, and its transaction value per annum was $92 billion in 2020, and it has about 3,400 employees in 12 locations across the world

By virtue of the companies’ connection, users and players can also withdraw their earnings through ACH withdrawals to savings or checking accounts. With Paysafe, WynnBET now has a comprehensive solution for online payments.