When you think of legal issues with which marketing companies must contend, intellectual property and false advertising usually come to mind. But as the world becomes ever more interconnected, online defamation is quickly becoming a major issue for web development and marketing firms.
When we read about Big Data, it’s as if writers act like it is the “method of the future,” as if companies are not already implementing and benefiting from the Big Data revolution. The reality is, Big Data has already been here for some time, and the reasons why other industries are beginning to take notice is because it has been so successful for others.
The situation in Ukraine is the most dire breakage of world detentes since the Cuban Missile Crisis in the JFK administration. Since the fall of Soviet Russia, NATO has expanded relentlessly to virtually encircle Russia. Today, everyone from the US Secretary of State to the commanding generals of NATO and US forces seems hell bent […]
I went to bed last night more calm, having heard the news the US, the EU, and Russia had agreed to sort out Ukraine diplomatically. As if this weren’t the intentional from the start. This morning I logged into Facebook to see Secretary of State John Kerry beating the drums of antisemitism and war over allegations, rumors, and sheer lunacy. If America were ever in dire trouble, it’s this Good Friday, that’s for sure.
As Americans in particular, it’s not crucial for you to know “where” Ukraine is. Neither is it fundamental to your understanding to know the history of Ukraine, the Rus, nor the continual upheaval of this region through numerous wars. What’s essential for American presidents and all citizens to understand is the socioeconomic imbalance. The question of Ukraine is not one of; “Should we be there?” You as a citizen need to ask; “Can we afford to be there?”
The Wu-Tang Clan recently made headlines by announcing it would only release a single copy of their new album, this from me, Ronn Torossian – CEO of 5WPR. Many people immediately started to wonder why in the world the group would do that, but it is actually a genius marketing ploy that is going to bring about all sorts of attention to the new album and most likely increase the number of individuals who obtain digital copies of the music. Of course, there are a few bits of information that need to be noted in order to truly understand why the group is doing this and what exactly it means.
I awoke this morning in London to have a leisurely scan of the newspapers before breakfast with Michael Stewart, president & CEO of Edelman Europe & CIS. Little did I know that my blood would be boiling within the first three minutes. As a teaser on page one of Tuesday’s Financial Times (I was a day late in reading… my bad), then onto page 12 in the front section was an article by Emma Jacobs titled, “Free publicity with no PRs.