Linda Rutherford, VP and chief communications officer at Southwest Airlines, recently shared some tips for crisis communications and making a plan in advance. These ideas apply to all businesses and are pretty basic concepts. If you don’t already have a plan, start one, and if you do, continue to update and upgrade it with the […]
Months back, when Mylan, maker of the popular EpiPen announced that the product’s price was going up rather precipitously, people from coast to coast panicked, then began looking for another option. Some tried to go without the life-saving drug. Others looked toward Canadian import companies. This was the status for countless Americans for months, scrambling to […]
Let’s face it, there are likely to be several corporations every year that run afoul of the public in one way or another. Some of the problems are mainly about poor timing and bad choices trying to move toward recovery afterward and some of them are choices made by the company that progressed until someone […]
It’s been a rough year for Big Pharma. You know all the stories, huge drug price hikes, exclusions, rate increases on prescription drugs … endless headlines turning the public image of the average drug company into some kind of Mad Max post-apocalyptic wasteland. One drug company appears tired of taking it on the chin. Pfizer […]
All that’s needed is to watch the news for a few weeks for people to know that crisis can happen with very little warning. Natural disasters – flooding, earthquakes, tornados, and blizzards offer little or no warning for communities, but at the same time, those communities are aware of what natural calamities could befall their […]
For decades a large part of the U.S. federal budget has been attributed to military spending and development. It’s not a secret. But information was released recently about how much of their budget is about PR, and what some would call the propaganda machine. The sad truth is that the current annual budget for PR […]
From a public relations perspective, the National Football League is having a rough year. With tens of thousands of fans protesting due to players kneeling during the National Anthem and yet another case of a self-professed wife beater getting a slap on the wrist, the NFL is struggling to remake its flailing brand.
Syrian refugees and Aleppo are all over the news and social media, and to a great extent that’s because of the efforts of a PR company called the Syrian Campaign. Yes, that’s right, though they say they are a non-political and impartial voice for the Syrian people. James Sadri, the strategy director for the PR […]