Insights

Pope Defrocks Accused Priest

Pope Defrocks Accused Priest

The Catholic Church is once again embroiled in a massive sex and child abuse scandal. This time, though, the allegations and accusations of blame reach all the way to the top. Pope Francis, whose tenure so far has been marked with intentionally reaching out to marginalized people has been accused of “looking the other way” […]

Musk Tweets Get Billionaire in Big Trouble

Musk Tweets Get Billionaire in Big Trouble

Here we are again. Billionaire innovator and industry inventor Elon Musk is being pilloried in the headlines this week… and he may face even worse from the Securities and Exchange Commission for, allegedly, committing fraud. The allegations and negative headlines have to do with tweets Musk published back in August which insinuated he may be […]

Dos and Don’ts of Mobile Video Marketing

Dos and Don'ts of Mobile Video Marketing

Mobile and video are two concepts that are growing rapidly over the last few years. By the time 2019 is over, some experts predict that mobile advertising will make up 72% of digital ad spending. Combine that with the fact that video is one of the most popular forms of online media today, and today’s […]

How to Build Trust as A New Leader

How to Build Trust as A New Leader

There are many different components that come together to create an effective leader. Leaders are brave, inspirational, and innovative. They know how to respond well in a crisis, and they’re always on-hand to offer support and assistance when their teams need it most. However, of all the qualities that a leader can possess, few things […]

FEMA Officials Under the Microscope

FEMA Officials Under the Microscope

In the aftermath of just about any natural disaster, especially deadly hurricanes, the headlines eventually shift toward critiques of the Federal Emergency Management Agency (FEMA). Right or wrong, the public looks at the response by the organization with a very critical eye, so it really doesn’t help when someone on your team creates a PR […]

4 Things to Do Before Releasing your Next PR Marketing Message

4 Things to Do Before Releasing your Next PR Marketing Message

The right PR campaign has a long-lasting impact on any business. PR is designed to enhance a company’s reputation and give it the tools it needs to make a connection with its target audience. Of course, like any other business strategy, PR campaigns need to be carefully planned and executed if they have any hope […]

Amazon Rebounds from Accusations with Major Announcement

Amazon Rebounds from Accusations with Major Announcement

Not that long ago, Amazon founder and CEO Jeff Bezos was responding to allegations by former Presidential Candidate Bernie Sanders that Amazon’s working conditions were unfair to its employees and that Amazon was depending on US taxpayers to foot the bill for benefits that would not be necessary if Amazon paid a higher wage. When […]

Pope Francis Calls for Summit as Blame Shifts Toward Him

Pope Francis Calls for Summit as Blame Shifts Toward Him

Pope Francis is more than the administrative and spiritual leader of the Roman Catholic Church. He is the face of a massive international organization that has been working very hard and very specifically in recent years to drastically shift public perception about what the Church is, and what it means in and to the rest […]

Fox Facing Fire Over Predator Actor’s Past Crimes

Fox Facing Fire Over Predator Actor’s Past Crimes

Ordinarily, a retread of a remake of a mid-80s action-horror franchise would not become a hot socio-political topic of conversation. But the walls are very thin in media these days, so Fox recently found itself in the crosshairs of intense criticism. When it was announced that Fox was planning to debut “The Predator” at the […]