Insights

Creating a Compelling User Experience

Creating a Compelling User Experience

Walk into Nike’s latest concept store in West Los Angeles, and you will have entered a whole new universe where the digital and physical collide. With 4,557 square feet of retail space, the store is designed to blend the convenience of mobile app with high-quality human connection. In other words, Nike is experimenting with the […]

Emerging Trends in Modern Public Relations

Emerging Trends in Modern Public Relations

Public Relations has evolved into something that might be unrecognizable from its origins. What started out banners, clever marketing advertising and television, has transformed into something much more complex and dynamic. Keeping up with where PR is now and where it is heading is key to staying relevant in the industry. Here’s a list of […]

How To Promote A New Press Release

How To Promote A New Press Release

While press releases might not be the most exciting or novel form of marketing available today, they’re still one of the most effective. Used correctly, a press release can build a company’s credibility, develop connections between a brand and respected industry publications, and drive more customers towards an emerging organization. One of the biggest problems […]

Four tips on transforming employees into leaders

Four tips on transforming employees into leaders

Being a good leader means making the right decisions, managing your employees effectively and solving complex problems. However, if you want to be a GREAT leader, you need to add one more thing to your repertoire – Great leaders create more great leaders. They equip their employees with the management skills necessary for making informed […]

3 Things Leaders Need To Promote

3 Things Leaders Need To Promote

There are plenty of articles out there talking about the kind of traits a leader needs to thrive in a business setting, but few that discuss the characteristics leaders should be looking for in their teams. As the head of a business, people in leadership positions are often the first figures that individuals will turn […]

Brand Building Content Marketing Guide

Brand Building Content Marketing Guide

The secret to winning customers is to offer them exactly what they want when they want it. Make it easy for them to find you and get what they want from you. That’s why we have content marketing. Content marketing is a customer-focused method of offering potential customers the information they need to solve a […]

Facebook PR Hire Has a Tough Challenge Ahead

Facebook PR Hire Has a Tough Challenge Ahead

International business can get very political, and successful executives understand how to leverage PR panache in a way that effectively communicates their message while creating buy-in, or at least a better bargaining position. However, buy-in is just one aspect of the challenge facing the new Facebook head of global affairs and communications, Nick Clegg. Clegg […]

Adding Thought Leadership To Your Marketing Strategy

Adding Thought Leadership To Your Marketing Strategy

Thought leadership is one of the most significant buzzwords to hit the marketing industry for some time now. However, while many people know about thought leadership – few business owners understand what it means to their company and their promotional methods. Thought leadership is a specific kind of content marketing – designed to convince an […]

3 Things Leaders Need to Promote in Their Teams

3 Things Leaders Need to Promote in Their Teams

There are plenty of articles out there talking about the kind of traits a leader needs to thrive in a business setting, but few that discuss the characteristics leaders should be looking for in their teams. As the head of a business, people in leadership positions are often the first figures that individuals will turn […]

International Day of Girls: A Marketing Perspective

International Day of Girls: A Marketing Perspective

There’s no better day to reflect on the triumphs of women generally, and more specifically in the marketing community, than the International Day of Girls. In 2012, the UN declared October 11 as the day we shine a light on gender equality. While we still have a long way to go, let’s celebrate the meaningful […]