Editorial

Checklist For Successful Business Partnerships

Checklist For Successful Business Partnerships

Sometimes, having a business partner is just what the doctor ordered. You can delegate responsibilities to the partner who better enjoys or has more affinity for certain aspects of the business, and everyone is better for it. Business partners can also help take some of the financial strain off, especially if roles are carefully defined […]

Your Word as Your Biggest Marketing Asset

Your word as your biggest marketing asset

It’s unclear if the world of business was ever a “handshake” world. It certainly plays well on classic TV, and it offers fond memories of The Way It Was Then, but, regardless, it’s certainly not that way anymore. But should that mean the only thing defining your reputation is the letter of the law? Not […]

Reanimate Nonprofit Fundraising with PR

Reanimate Nonprofit Fundraising with PR

In 2017 we’ve been living through a lot of turmoil and public crisis, from the Syrian situation, all the refugees, and fervor over undocumented aliens, to the Presidential election from hell (no matter which side you were on, it was an emotionally bloody seemingly never-ending battle). There’s been rioting and protesting in the streets almost […]

What Libraries Can Teach About Low-cost Branding

Using Consumer Reviews and Influencer Marketing to Boost PR

For centuries, libraries were the only place you could go to gather large amounts of information, but the internet age, with Google, Amazon, Wikipedia, and other sites, has changed that. The other thing true of libraries traditionally is they’ve almost always had to operate on a limited budget, at least the public ones. Now, for […]

The Necessity of Sports PR So Athletes Can Soar

The Necessity of Sports PR So Athletes Can Soar

The career of a professional athlete may not last long on their field of play, but even after retirement, they can still continue to use their brand that was built while playing. That’s what endorsements and branding deals  can do for a retired pro athlete. But making substantial deals isn’t just about how well an […]

Coffee prices set to rise

Coffee prices set to rise

If you get your coffee at the store rather than through the drive-thru, the price of a cup may have just gone up. Smucker, the company which owns popular brands such as Folgers, Café Bustelo and owns the rights to sell Dunkin’ Donuts branded coffee in grocery stores recently announced plans to raise prices across […]

Breaking Records and Marketing Sports

Breaking Records and Marketing Sports

Everybody loves a hero’s journey and, in effect, that’s what breaking records in sports represents, no matter what the record is. It might be attendance records for home games during a season; it might be what the Warriors recently experienced with them winning 25 road games over two seasons before losing hitting their fifth loss […]

What’s the future of gun sales in Trump’s America?

What’s the future of gun sales in Trump’s America

Conventional wisdom says with a gun-friendly President in office, gun enthusiasts will breathe easier and enjoy their hobby more. This should lead to increased gun sales in a, literally, trigger-happy environment. Others say the opposite is true. The perceived threat of President Obama sent gun sales soaring, and now the industry will have to figure […]

What Airlines can Teach About Crisis Communications

Southwest Airlines - everything-pr

Linda Rutherford, VP and chief communications officer at Southwest Airlines, recently shared some tips for crisis communications and making a plan in advance. These ideas apply to all businesses and are pretty basic concepts. If you don’t already have a plan, start one, and if you do, continue to update and upgrade it with the […]