Editorial

Immigrants PR fight to Trump’s doorstep

Trump

Immigration reform has been a hot-button issue in American politics for more than 30 years. There are always the extreme sides – one wants a totally closed border, and the other wants open borders and a come as you are policy. Then there are the tens of millions in the middle, wondering if anyone will […]

Women and PR – A Perfect Combination

Women in PR

In 2014, women made up 63% of the specialists in PR from what the Bureau of Labor Statistics reported. 59% of PR management professionals are women, and those statistics may be low according to other reporting agencies, which say that the overall percentage of women in PR jobs could be as high as 85%. Add […]

Net-connected devices have this to deal with

Net-connected devices have this to deal with

The internet is a wonderful invention. A way to connect pretty much everyone with most of the information that exists. Want to know the latest on Brexit or climate change or international oil markets? Find it online. Want to know why this war or that famine started and what life was like then? Find it […]

New Label challenges long-held allergy warnings

New Label challenges long-held allergy warnings

You’ve seen the labels all over the snack aisle: “may contain traces of tree nuts” or “made in the same factory as peanuts” … warnings meant to convey caution to those who may have peanut allergies or other health issues that can be exacerbated by nuts. Now, reports are surfacing that claim this good faith […]

Deeper Method of Marketing: Product Integration

Deeper Method of Marketing: Product Integration

Product integration allows marketers to have more control over how their placements work within television shows or movies. Instead of the product simply being shown on a table, or even being used or eaten, it is integrated into the script. It’s part of the storyline, characters talk about it, and it becomes linked in the […]

How to keep your best people

How to keep your best people

There’s no doubt about it, keeping the right people is much less expensive than hiring the wrong ones. High turnover is a budget-killing, morale-destroying plague that can bring down even the best business models. So, How To Keep My Best People is a question every manager is asking pretty much all the time.

Will the NFL dump Thursday football?

How Will Free Agency Reshape the NFL?

All season people have been lamenting the poor ratings generated by the National Football League live broadcasts. The excuses for this downturn have been legion. From Brady’s DeflateGate to growing frustration with Roger Goodell and other league officials to rules changes to poor showings on the field. But the Thanksgiving games bucked that trend, igniting […]

McDonald’s hoping tech brings back customers

McDonald’s hoping tech brings back customers

The fast food business is changing. Expectations are shifting, and consumers are demanding more quality in less time. Those who think that’s impossible are not likely to survive in the modern fast food marketplace. McDonald’s CEO Steve Easterbrook is committed to the idea that his brand will not only survive these changes but emerge as […]

For VW, the harshest cuts still coming

For VW, the harshest cuts still coming

It’s getting harder and harder to remember a time when Volkswagen was riding high as the top automaker in the world. Wasn’t that long ago, but it feels like a different world. After a massive international emissions scandal, VW has faced huge costs, lost revenue, and a plummeting brand as customers flock to the competition. The […]

3 Reasons to Embrace Employee Advocacy Now

employee advocacy

I travel a lot and wherever I go, I meet marketers who are looking for new and better ways to reach their audience. One of the things that strikes me is how often these smart people are missing a major selling opportunity right under their noses: employee advocacy. Being the sophisticated marketers that my contacts […]