Editorial

Deeper Method of Marketing: Product Integration

Deeper Method of Marketing: Product Integration

Product integration allows marketers to have more control over how their placements work within television shows or movies. Instead of the product simply being shown on a table, or even being used or eaten, it is integrated into the script. It’s part of the storyline, characters talk about it, and it becomes linked in the […]

How to keep your best people

How to keep your best people

There’s no doubt about it, keeping the right people is much less expensive than hiring the wrong ones. High turnover is a budget-killing, morale-destroying plague that can bring down even the best business models. So, How To Keep My Best People is a question every manager is asking pretty much all the time.

Will the NFL dump Thursday football?

Will the NFL dump Thursday football?

All season people have been lamenting the poor ratings generated by the National Football League live broadcasts. The excuses for this downturn have been legion. From Brady’s DeflateGate to growing frustration with Roger Goodell and other league officials to rules changes to poor showings on the field. But the Thanksgiving games bucked that trend, igniting […]

McDonald’s hoping tech brings back customers

McDonald’s hoping tech brings back customers

The fast food business is changing. Expectations are shifting, and consumers are demanding more quality in less time. Those who think that’s impossible are not likely to survive in the modern fast food marketplace. McDonald’s CEO Steve Easterbrook is committed to the idea that his brand will not only survive these changes but emerge as […]

For VW, the harshest cuts still coming

For VW, the harshest cuts still coming

It’s getting harder and harder to remember a time when Volkswagen was riding high as the top automaker in the world. Wasn’t that long ago, but it feels like a different world. After a massive international emissions scandal, VW has faced huge costs, lost revenue, and a plummeting brand as customers flock to the competition. The […]

3 Reasons to Embrace Employee Advocacy Now

employee advocacy

I travel a lot and wherever I go, I meet marketers who are looking for new and better ways to reach their audience. One of the things that strikes me is how often these smart people are missing a major selling opportunity right under their noses: employee advocacy. Being the sophisticated marketers that my contacts […]

Can Glenn Beck reinvent himself as the voice of reason?

Can Glenn Beck reinvent himself as the voice of reason?

Popular media personalities have been all over the map about the recent election. But one who has remained staunchly aligned with his rhetoric throughout is media mogul and perennial outsider Glenn Beck. Owner of The Blaze radio and Internet media brands, Beck has been the face of GOP discontent with Trump almost since the beginning.

Haute Living: Reaching Luxury And Winning In Media

Haute Living Logo - PR News

Haute Living is a media company that is all about luxury and the top entrepreneurs and other movers and shakers in the world. They put out a bi-monthly magazine in New York, San Francisco, Miami, and Los Angeles – and their online property is international and covers mainly the four cities listed above plus Dallas, […]