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Farmer School of Business Seeking Branding Assessment

Farmer School of Business Seeking Branding Assessment

The Farmer School of Business (FSB) at Miami University wishes to gain insight on the FSB’s current perception by several different groups of stakeholders, including current students, faculty and staff, alumni, potential students and influencers. These insights will form the basis for a brand assessment and the development of a comprehensive brand strategy.

How to Protect your Business from a Cyber Breach

How to Protect your Business from a Cyber Breach

In the past, businesses mostly concerned themselves with securing their physical premises from physical threats. This usually involved hiring a security company, installing detectors at the entrance and exits of the business, and installing surveillance cameras. While these are still important ways to protect and secure a business, even virtual businesses now have a new […]

JCPenney’s could be turning it around

JCPenney’s could be turning it around

The last few years have been very tough for big retail department stores. Consumer shopping habits are changing. Expectations are different and lifestyles are shifting. The Old Way hasn’t been able to shift quite fast enough to grab the Millennials like they did their parents and grandparents.