PR Perspectives

Women and PR – A Perfect Combination

Women in PR

In 2014, women made up 63% of the specialists in PR from what the Bureau of Labor Statistics reported. 59% of PR management professionals are women, and those statistics may be low according to other reporting agencies, which say that the overall percentage of women in PR jobs could be as high as 85%. Add […]

Deeper Method of Marketing: Product Integration

Deeper Method of Marketing: Product Integration

Product integration allows marketers to have more control over how their placements work within television shows or movies. Instead of the product simply being shown on a table, or even being used or eaten, it is integrated into the script. It’s part of the storyline, characters talk about it, and it becomes linked in the […]

Matthew Atkatz Joins JetSmarter as Vice President, Executive Creative Director

JetSmarter

JetSmarter, the world’s leading private jet company, announced today the appointment of Matthew Atkatz as Vice President, Executive Creative Director. Mr. Atkatz brings 20 years of advertising and marketing experience to the company. He has worked and consulted at some of the world’s most creative marketing agencies, including Weiden + Kennedy, Crispin Porter + Bogusky, and […]

Earned Media Measurement for PR

Earned Media Measurement for PR

Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company would determine visibility. They would also determine the value of earned placements by determining how much a an actual advertisement would […]

Prudential snared in Wells Fargo scandal

Prudential snared in Wells Fargo scandal

When it was reported that Wells Fargo had created untold numbers of fake bank and credit accounts in order to meet quotas, the public was furious. Thousands of employees, including some management, were fired … but it gets worse. Now, according to CNN, it may not have just been bank accounts.

Brand Strategy and PR Need to Work Together

Brand Strategy and PR Need to Work Together Closely

Many times PR and brand strategy experts in one company hardly connect, and that proves a great disservice to the entire organization and makes accomplishing company-wide goals more time consuming and ultimately more costly. If a company pays for both departments and they are doing their thing without consulting each other, the work product of […]