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How to Empower Corporate Communication

Strategies to Empower Corporate Communication

Effective communication is key to a successful business. Whether it’s relaying information up the chain, to your colleagues, between departments, or most importantly, to your client base, the way you present yourself has an effect in how you and your business is perceived. Corporate communication has rapidly evolved in recent times due to the advent […]

Tips to manage underperforming employees

If you’re a manager, you’re going to come across underperforming employees or maybe even teams at some point. There’s going to be that one person who just doesn’t get the job done. It is one of the greatest challenges of being a manager, whereas one of the greatest skills as a manager is being able […]

3 Ways to Become a Better Leader

3 Easy Ways to Become a Better Leader

Many people have their own ideal vision of the perfect leader. The chances are, these idealizations come from the leaders that influenced those people throughout their lives, whether it’s a great boss or an inspiring teacher. Although our opinion of the ultimate leader might vary, most people will agree on some of the main characteristics […]

4 Business Management Tips to Help You Grow

4 Business Management Tips to Help You Grow

Building a company is difficult, creating a successful company is even harder. Despite the challenges of entrepreneurship, countless ambitious people launch their own ventures every day, using the advent of the internet to help them on their journey. While there’s no one-size-fits-all strategy for achieving success in today’s complex business world, there are steps that […]

Dolce & Gabbana’s Marketing Mishap

Dolce & Gabbana’s Marketing Mishap

It’s been a shaky couple of weeks for Dolce and Gabbana, after they released an ad campaign that has been described as “disrespectful and racist”. The backlash has been immediate and hard, ranging from boycotts by celebrities and having its products withdrawn from Chinese e-commerce sites. The Italian luxury fashion house’s controversial advertising campaign includes […]

Common Mistakes in International PR

With increasing globalization, more companies are engaging in global corporate communications. In some cases, international PR involves higher stakes and higher risks. As the size and location of the audience grow, you need to take into account many more potential issues and there are more opportunities for blunders.   Here are some common mistakes in […]

8 Common Traits of Successful Chief Marketing Officers 

9 Common Traits of Successful Chief Marketing Officers 

Being a Chief Marketing Officer is one thing but being a successful Chief Marketing Officer is another thing. Successful and effective CMOs are impressive people who know how to lead their team in the right direction. Are you on the path to becoming CMO in your company? Or do you want to improve yourself as […]

UK Supermarket Chain Forced to Rework Its Christmas Advertising Campaign

British supermarket chain Iceland’s Christmas advertising has been banned from television because its “overtly political” advert was deemed to have breached political advertising rules. Iceland’s marketing director, Neil Hayes, is now working on Plan B for the holiday season. Earlier this year, the discount supermarket chain announced plans to remove all palm oil products from […]

The Need to Prepare a Media Crisis Management Plan

The Need to Prepare a Media Crisis Management Plan

If you face a sudden media crisis, being prepared can be the difference between a make or break situation. As a medical association or non-profit, you may not have the budget to support a large-scale management plan and have ongoing support during a crisis, but that’s just a good reason to have an issues management […]

Marketing Healthcare Services to Baby Boomers

Marketing Healthcare Services to Baby Boomers

Healthcare and insurance companies wanting to engage Baby Boomers need to let go of traditional ways communicating to this generation. We need to recognize that our traditional perception of their priorities does not align with what they actually want – boomers want to stay active while also dealing with the challenges that come with getting […]