Brand Campaign RFP To Be Launched

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The Municipality of Meaford, Ontario seeks intends to launch a brand campaign late summer or early fall 2017. This will include both the creation of print, video and digital content. The Creative Concept was developed through a sub working group of the Economic Development Advisory Committee. This concept was anchored in beautiful visuals and personal, […]

Sirius Bets Big on Pandora

Sirius Bets Big on Pandora

First, they merged with their competition, XM Radio, and now Sirius is going after streaming media provider Pandora. However, early reports that Sirius XM would be taking over Pandora turned out to be little more than rumors. It seems Sirius IS making a major investment in Pandora, though, buying about $480 million in preferred shares, […]

New York’s Top 10 Moving Companies

nyc moving company

The digital age has fundamentally changed public relations, with all of the benefits also come new challenges. Consumers are now able to engage with brands and companies with infinite ease. While this can be positive for brands, it also presents one of the great challenges a business can face – an unfavorable reputation sparked by […]

Orchard Owners Turning to Robot Labor?

Orchard Owners Turning to Robot Labor

Farmers in Washington State are worried that they won’t have enough workers to keep up with the harvest in coming years. Most orchards depend on migrant farmers to pick their crops, many of whom work illegally in the United States, according to the Associated Press. With the Trump administration’s promise to crack down on illegal […]

Nissan Tries to Fight Distracted Driving

Nissan Tries to Fight Distracted Driving

Officials who keep track of such things say about 6,000 pedestrians were killed last year because of distraction. The main culprit blamed, of course, was texting while driving, but, really, there are a lot of things that can distract drivers and cause accidents. Various automakers have put out campaigns hoping to encourage people not to […]

Juicero Feeling the PR Crisis Squeeze

Juicero Feeling the PR Crisis Squeeze

We live in a time when combining technology with health can be a great seller, both in the market and on the market. Foods and tech together can draw people in, and when you combine the tech, the healthy food, and an ongoing need to purchase that healthy food package, then you should be firing […]

GE CEO Makes a Bold Political Statement

GE CEO Makes a Bold Political Statement

Despite a blistering barrage of recent criticism from investors, General Electric CEO Jeff Immelt isn’t shying away from sharing his vision for the future of GE. In a recent speech, Immelt made it clear that he believes US companies need to step up and change their attitude if they hope to compete with foreign firms.

Business Lessons from Young Entrepreneurs

Business Lessons from Young Entrepreneurs

You’ve heard it so much, it’s become cliché: it’s never too early or too late. But you’ve also seen the wreckage: people who jumped in too fast or changed too late to keep things going in the right direction. You’ve watched them crash and burn, and you promised – you outright swore – that would […]