Technology PR

Better Building of Travel and Hospitality Brands

Better Building of Travel and Hospitality Brands

Most people love the idea of travel and adventure. They may not always make it out the door themselves, but the idea is fun, thrilling, sometimes even a bit scary in a good kind of way. Travel is probably more affordable now than at most any other time in the past too. So Millennials and […]

Boeing Announcing Job Cuts

Boeing Announcing Job Cuts

So far, 2017 has been a whirlwind of ups and downs for Boeing. The year began with a much-publicized vote that saw Southern workers vote to turn down the opportunity to unionize. Now, the company has announced plans to layoff about 1,800 workers. The company says these cuts have nothing to do with the anti-union […]

Microsoft Shift Appears to be Working

Microsoft shift appears to be working

Remember when “Windows” was ubiquitous with “home computer.” Even though there were a relative handful of holdouts, there was no doubt Microsoft ruled the home computing universe. This was the status quo for decades, as also-rans came and went. Various Windows versions also came and went, but customers didn’t have too much of a choice.

Amazon continues to chase delivery dreams

Amazon continues to chase delivery dreams

For Jeff Bezos, there’s one aspect of online marketing and sales even more important than the tech he’s developed to turn Amazon into a household name — delivery. If Amazon can take control of that aspect of its business, then the online game changer and industry creator will manage every aspect of its “product to […]

Has Amazon met its match?

Amazon continues to chase delivery dreams

There was a time when Amazon.com was a punchline. An ONLINE place to buy books? Seriously? There are libraries and bookstores all over the place. Why would ANYONE want to start an online bookstore? That was the conventional wisdom. Which, of course, Amazon founder Jeff Bezos laughed off on his way to rewriting history and […]

Elon Musk gets political

Elon Musk gets political

Vowing to take his concerns about immigration restrictions directly to the source, entrepreneur and billionaire Elon Musk says he will take his objections straight to President Trump. Is this announcement more bluster and PR theater from a CEO who has proven adept at grabbing headlines, or does the mind behind SpaceX and Tesla really plan […]

How To Use Snapchat 101

How To Use Snapchat 101

Snapchat, similar to tons of other social media tools, is an exciting new alternative for businesses to spread the word in the ever-changing market of today. For starters, using it is quick and easy, and it shows that you’re in the loop when it comes to trendy applications. But beyond that, Snapchat is a neat […]

Keeping Quiet About Conduent – Xerox’s Marketing Strategy

Keeping Quiet About Conduent – Xerox’s Marketing Strategy

Xerox spinoff company Conduent touches about two-thirds of American households in some way, but almost no one has ever heard of it. And that’s the plan: keep it anonymous and yet make it the best while doing so. Xerox and Conduent’s chief marketing officer, John Kennedy, has expressed the company’s goal to make Conduent “synonymous […]