Technology PR

Has Amazon met its match?

Amazon continues to chase delivery dreams

There was a time when Amazon.com was a punchline. An ONLINE place to buy books? Seriously? There are libraries and bookstores all over the place. Why would ANYONE want to start an online bookstore? That was the conventional wisdom. Which, of course, Amazon founder Jeff Bezos laughed off on his way to rewriting history and […]

Elon Musk gets political

Elon Musk gets political

Vowing to take his concerns about immigration restrictions directly to the source, entrepreneur and billionaire Elon Musk says he will take his objections straight to President Trump. Is this announcement more bluster and PR theater from a CEO who has proven adept at grabbing headlines, or does the mind behind SpaceX and Tesla really plan […]

How To Use Snapchat 101

How To Use Snapchat 101

Snapchat, similar to tons of other social media tools, is an exciting new alternative for businesses to spread the word in the ever-changing market of today. For starters, using it is quick and easy, and it shows that you’re in the loop when it comes to trendy applications. But beyond that, Snapchat is a neat […]

Keeping Quiet About Conduent – Xerox’s Marketing Strategy

Keeping Quiet About Conduent – Xerox’s Marketing Strategy

Xerox spinoff company Conduent touches about two-thirds of American households in some way, but almost no one has ever heard of it. And that’s the plan: keep it anonymous and yet make it the best while doing so. Xerox and Conduent’s chief marketing officer, John Kennedy, has expressed the company’s goal to make Conduent “synonymous […]

Amazon continues hiring blitz

Amazon continues hiring blitz

The American economy is changing. From a manufacturing economy in the 50s, the economy slowly morphed into a (mostly) consumer economy in the 80s and 90s. Still, despite this market shift, American business was still conducted in person, in traditional brick and mortar businesses and American malls, anchored by familiar brands and larger regional names. […]

Apple opens up on Qualcomm with both barrels

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They say you’re not supposed to bite the hand that feeds you, but apparently, no one chose to tell Apple that. The computer and mobile giant is suing mobile chip manufacturer Qualcomm for upwards of $1 billion for allegedly committing patent infringement. The kicker, Qualcomm is one of Apple’s biggest parts suppliers.

PR News From Portland, Edelman, Compass, Weber Shandwick, and KFC

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Portland Communications Picks Up Henry Cook as Associate Director Henry Cook, former SpAd and Vote Leave adviser (Brexit) for Michael Gove, has been named as the new associate director for UK PR firm Portland Communications. Cook will be working with Victoria Dean’s unit giving businesses advice relating to the Leave vote opportunities available. The addition […]

News From Talkwalker, AppNexus, LANE, and Google UK

Talkwalker Raises Funding for AI Powered Internet Analytics for PR and Marketing

Talkwalker Raises Funding for AI Powered Internet Analytics for PR and Marketing Talkwalker, a top social media analytics firm, is headquartered in Luxembourg and has another office in New York. They just secured funding from Dutch investor Main Mezzanine Capital to push forward with social media listening platform development to expand their team. Much of […]

Samsung had a great 2016 — really!

Samsung had a great 2016 — really

If you are judging just by the standard news headlines, Samsung had a pretty rough 2016. From some of its phones exploding and, eventually being banned on U.S. airplanes, to washing machines that also exploded and launched lids across the room like giant Frisbees, the company faced a pretty steep uphill PR battle.