Virgin Islands Issues RFP For Tourism PR Firm

United States Virgin Islands

The United States Virgin Islands for the Department of Tourism has issued an RFP for a PR Agency.  The chosen agency will be tasked with promoting the U.S. Virgin Islands as a tourism destination.

The selected public relations agency will:

  • Position the USVI in the US market as the premier warm-weather tourism destination
  • Enhance the destination’s brand identity;
  • Integrate the PR plan with the Department’s annual Marketing Plan;
  • Provide a range of public relations services listed in the Scope of Work below, ranging from media relations to crisis communication.
  • Develop a proficient social media PR planning

The Scope of Work includes:

  • National Media Relations- to include print, online and broadcast placement
  • Travel trade media relations to include travel agents, tour operators, OTA’s airline and cruise lines
  • Digital & Social Media PR Management
  • Coordination of media deskside and event presentations
  • Press release development and distribution
  • Coordination of strategic partnerships, events and promotions
  • Press hospitality (development, planning and hosting press trips)
  • Travel industry partner relationship
  • Film industry development, communications & marketing
  • News Bureau press requests
  • Quarterly e-newsletter development to include publishing and dissemination
  • Coordination of Bi-Annual Industry Presentations to the local community
  • On-island & national crisis management
  • Crisis media monitoring of all media outlets including online, broadcast,  social and print
  • General media monitoring to include print, broadcast, internet and social media
  • Coordination & execution of major tradeshows and in-market events
  • Development and maintenance of the media press kit & website press room
  • Photography and videography services for B-roll for public relations use
  • Coordination of national & local media coverage to include interviews and appearances
  • Media training for key spokespersons
  • Identify public relations opportunities promoting the USVI
  • Development of the annual PR Plan
  • Recommending messaging as required
  • General Communications – to include development of presentations, reports, advertorials and social media posts
  • Provide market research and travel industry trend information
  • Clipping service
  • The Agency will establish and maintain relations with the Advertising Agency to coordinate a unified message as it relates to the promotion of the USVI.
  • In territory PR coordinator
  • Coordinate national sponsorship of organizations and events that provide visibility and exposure to key markets for the territory
  • Provide sales & marketing support for the Leisure, Corporate and Meeting & Incentive markets
  • Coordinate the marketing strategy for the USVI Ambassador program to include special events and educational programs
  • Development of a multicultural, emerging, and Caribbean specific public relations strategy

Proposals are due by February 12, 2016 and should be submitted to:

Honorable Randolph Bennett

Commissioner

Department of Property & Procurement

Subbase, Building #1, 3rd Floor

St. Thomas, Virgin Islands 00802

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