WEBER STATE UNIVERSITY Request for Proposal Advancement Marketing Services
Due Date: May 03, 2024 2:00pm MDT
Weber State University Contact:
Carolyn Sciarini
Purchasing Department
3850 Dixon Parkway Dept. 1013
Ogden, Utah 84408-1013
Phone: (801) 626-6018
E-Mail: csciarini@weber.edu
Questions regarding this RFP must be submitted through WSU’s Sourcing Website at:
SECTION 1 – PURPOSE OF RFP
1.01 Purpose. The purpose of this Request for Proposal (RFP) is to solicit proposals to enter into a
contract with an experienced Advancement Marketing Services partner that has expertise
in multichannel Annual Giving campaigns to cultivate more alumni donors, increase levels of
giving, and engage supporters throughout their donor lifecycle to support Weber State
University. The University is examining several alternatives of providing this product and/or
service and may decide, after reviewing proposals submitted, not to enter into any agreement.
This document solicits competitive sealed proposals, from qualified businesses to perform the
scope of work set forth herein. This RFP is an offer by the University to purchase, in accordance
with the terms and conditions of this RFP, the products and/or services proposed by the
successful supplier. Respondents are strongly encouraged to read the entire RFP carefully.
1.02 University Background.
As of Fall 2023, Weber State University manages approximately 325,000 reachable alumni in its
database. Our alumni within these categories have been segmented according to mail and
email, age, location, degree, non-degree, credit hours, and donor type.
In these categories, 40% of our alumni are degree holders. The remaining percentage of our
database consists of alumni who have attended at least 6+ credit hours but have not graduated
from this institution.
Currently, 272,000 alumni reside in Utah. Of that, approximately 205,000 alumni reside
along the Wasatch Front (the metropolitan area in Northern Utah, consisting of Box Elder
County in the North and Utah County in the South).
SECTION 3 – SCOPE OF WORK
3.01 Scope.
Provide services and strategies to deliver analytics, multichannel campaigns, and performance
data to cultivate more donors (primarily alumni) and increase donors’ giving and engagement
through the donor lifecycle. Provide strategic guidance to WSU Annual Giving and Alumni
Relations team to maintain and grow the annual giving strategy and best practices for Weber
State University.
