comScore Mobile Metrix 2.0 provides actionable Insights into consumers’ mobile behaviors. Learn which sites and apps attract the largest mobile audiences and account for the greatest share of time spent; and which sites and apps enable you to reach your desired target audience with mobile advertisements faster and more effectively.
Eric Bosco has been hired as the Chief Product Officer for comScore. He will be responsible for handling syndicated products and services.
comScore, Inc. found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property, followed by Google Sites and Yahoo! Sites. Facebook.com, which continues to see significant growth on a worldwide basis, was the fourth most engaging destination with visitors spending 1.4 billion hours on the site in September, up 193 percent from the previous year.
To effectively and efficiently connect Travis County residents with low income to care and coverage, and help taxpayers understand how health care is planned, funded and delivered, Central Health needs a sustained and consistent,research‐based paid media presence. Paid media will promote awareness about the Central Health Enterprise and its affiliates, educating Travis County residents on […]
A close friend of President Donald Trump’s son-in-law, Jared Kushner, Ken Kurson has an impressive and compelling background in politics and print. After years of working with the Observer as an editor, Kurson in 2017 by stepped down to pursue a new career as the senior managing director of Teneo Strategy, a division of the corporate advisory firm […]
I had a meeting earlier this week in Washington, D.C. with Jim Bankoff, CEO of Vox Media, whose properties include SB Nation, The Verge and Polygon. I love to visit with feisty independent companies taking on the establishment; in his case it is Fox, Yahoo! and ESPN. Bankoff has had a distinguished career in the media, working on the start up of TMZ, running AOL’s* portal and then overseeing their instant messaging service.
The World Wide Developers Conference kicked off this week and among the revelations from developers, one of the most curious came from Apple upon the unveiling of its new iOS 7. The upgrade for iOS on Apple’s mobile devices has received mostly impressive reviews and represents the biggest change to its mobile OS since its development. Despite all the positive reviews, there was considerable confusion over one move from Apple.
The video advertising platform Adap.tv launched In-Target Audience Optimization, a technology that helps advertisers deliver ads more efficiently to their demographic audiences measured by acknowledged services such as Nielsen Online Campaign Ratings and comScore validated Campaign Essentials.
Global Results Communications (GRC), Inc., a full-service public relations and digital media firm, announced today that it will manage the public relations efforts for its new client, LSN Mobile. The agency will focus on building brand awareness within the mobile ecosystem for LSN Mobile and will provide media relation services, news release strategy and industry events presence.
For the first time in company history, Wikia exceeded 1 billion page views per month. This places the platform (which enables people around the world to discover, create and share content on pop culture) in the comScore top 100 both nationwide and internationally.