5W named agency of record for Novo, the financial platform serving 250,000+ small businesses, to lead corporate communications and earned media strategy.
State lottery AOR contracts are being rebid against new selection criteria — with AI Communications capability now a wedge issue. The 2026 operator's guide for PR agencies pitching state lottery work.
Marketing and communications leaders evaluating PR spend face a structural decision early in every budget cycle: designate one agency as agency of record, or use multiple agencies on a project basis. This decision affects cost, coordination overhead, senior attention, institutional knowledge, and the organization's ability to match specialist capability to specific needs.
EPR's reference on Agency of Record — what AOR means, the selection process, the scope, the measurement, and the seven procurement criteria that separate compounding AORs from churning ones.
Lady Gaga's PR is not an agency. It is a five-layer operating system: publicist, Haus of Gaga, Little Monsters, label promotion, and Haus Labs. The case study for how modern celebrity communications actually gets built.
