Everything-PR News has exclusively learned that New York based Peppercomm has been chosen as the new Public Relations company of record for Edible Arrangements International, the Connecticut based franchise company that, according to Wikipedia “specializes in fresh fruit arrangements.”
Dallas based BizCom Associates – a franchise specialist company – will continue to manage franchise PR relations for the company.
Edible Arrangements has more than 1,200 franchise locations open or under development worldwide, and has ranked “first in its category in Entrepreneur magazine’s annual “Franchise 500,” Entrepreneur’s Top 40 of “Fastest Growing Franchises” and “America’s Top Global Franchises.”
A source in the know tells us Edible Arrangements interviewed a number of New York firms with the goal of reaching consumers, franchisees and raising the general brand image of Edible Arrangements.
They seek heavy media relations and have a hands-on senior management team. We understand that Peppercomm’s first announcement was pitching to the media “Edible Arrangements® Unveils Gourmet Shareable™ Caramel Apple” which “takes the Granny Smith to new heights this fall” for National Apple Month.
Everything-PR will continue to break exclusive Public Relations news stories.
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