The New Jersey Travel and Tourism Division announced last week a search for a PR for the state’s rejuvenation of seashore tourism in the wake of hurricane Sandy. According to their news the chosen agency will be in charge of media outreach, travel blogger relations, and third party outreach, among other essential efforts to get the Garden State back on track after Sandy’s devastation.
Marissa Mayer’s recent Yahoo! moves are a huge plus for her leadership even despite a PR goof these last days. But what are we to make of Yahoo!, Google, and Facebook integration?
Digital marketing and SEO powerhouse BlugGlass Interactive has just announced having acquired Swiss interactive firm Idealizer. In a move further expanding their presence in Europe, the Tampa based firm now has two European acquisitions under its belt.
Edelman, APCO Worldwide, Waggener Edstrom, Ruder Finn, W2O Group, Weber Shandwick, Fleishman-Hillard, Burston Marsteller, and MWW, these companies sit at the top of the public relations food chain with some others. But just how competitive are these and others when it comes to their digital footprint? We have discussed this many times, but only now can we present them using visual.ly to enhance the results visually.
MWW has just been retained as the AOR for D’Artagnan, one of the world’s most famous purveyors of natural and organic meats and gourmet accoutrements. The PR company is to extend the brand for this world famous purveyor of the finest gourmet meats and mushrooms.
A couple of weeks back a really nice guy from SimilarWeb contacted me about a product he assured me would supplant Alexa as the web’s most prolific website ranking device. As it turns out, Daniel Buchuk, their Head Of Brand & Business Strategy, was probably right. Swamped like an Okefenokee alligator here, I was erratically testing SimilarWeb, only to be scooped by none other than TechCrunch and The Next Web.
MWW, one of the world’s most influential PR companies, has just acquired Capital Public Affairs, Inc. (CPA). The move further solidifies MWW’s position as a leading public affairs consultancy. Trenton based CPA is well known as a powerhouse team in both parties along these lines, so the two New Jersey teams combined make for powerful PR medicine.
Earlier this week, business and market intelligence startup Radius announced having completed a $12.4 million dollar funding round. The Series B funding, from American Express, Blue Run Ventures, and other investors, is slated for continued development.
Traditional forms of marketing, such as direct mail, print and television advertising, continue to fall out of favor with business-to-business marketers, according to Software Advice.
How many companies have you ever heard of doubling their revenue over the short term? AdRoll just tripled their revenues between the close of 2011 and end of year 2012.
