Traditional forms of marketing, such as direct mail, print and television advertising, continue to fall out of favor with business-to-business marketers, according to Software Advice.
How many companies have you ever heard of doubling their revenue over the short term? AdRoll just tripled their revenues between the close of 2011 and end of year 2012.
Flow, an innovative peer to peer e-commerce solution from Canada, has now added semantic search technologies from hakia to power a what appears to be a walled garden social-commerce mobile platform.
When Microsoft CEO Steve Ballmer unveiled Bing back in 2009, some of the world expected artificial intelligence (AI) to spring from their PC monitors, another segment was skeptical, still more reacted with total indifference. Stefan Weitz is ready to bring on the next search engine war.
Media outreach, the double edged sword that slices PRs and journalists to shreds at times, any communicator out there can surely use good tools for helping out. While everybody knows about Peter Shankman’s (now Vocus’) HARO ingenuity, but have you heard of Muck Rack?
This Sunday morning I was surfing Facebook looking for fashion gifts. A good way to isolate and connect with any brand, Facebook today also revealed
We make no bones about telling our readers about products we find well worth the trouble, or even ones to stay away from, for the matter. For a few weeks I have been testing Vocus’ iContact services for an in depth review, and for a number of reasons. Today an infographic from iContact reveals just some of how come you and I should be interested in email marketing systems.
Using various social networks, luxury labels managed to get huge exposure for their collections at famous event London Fashion Week that took place last weekend. Topshop, a retail clothing chain, gained the biggest exposure of all, with two million viewers that got online from more than 100 countries to see its latest collection on Sunday.
Continuing with our industry decision maker interviews, we caught up recently with PRCo Germany’s Managing Director Claudia Dressler. Since 2008 Claudia has led the expert
News that a subsidiary of US drug giant Johnson & Johnson will be forced to pay $181 Million to settle state allegations against the company’s marketing of Risperdal, will be somewhat offset by news of deal with Danish pharmaceutical group Genmab. Johnson & Johnson is set to pen a news deal for the rights to cancer drug Daratumumab reportedly worth $1.1 billion to the Danish brand.
