So much PR and marketing dogma these days is about the keys to success. But just how many experts do we need to tell us good products and effective communications lead to success? This article is about deconstruction of Silicon Valley and worldwide salesmanship in favor of creating true methods for digital success.
CeBIT 2010 in Hannover wraps up this week after presenting some of the finest technology hardware, applications, software and innovations in the world to a captivated audience of business, political and technology leaders. Some of the finest companies and minds in the IT and technical world were on hand for the world’s most prominent IT event.
Nissan, Japan’s third largest auto maker, became the next in line of world auto makers to announce a major recall today. The news comes on the heels of GM and Toyota announcing recalls with safety implications, prompting many to ask questions about quality control and safety.
One of the world’s most trusted spiritual gurus, Swami Nithyananda, supposedly caught on video in sex scandal. One of India’s most revered spiritual leaders is implicated by a video released by Indian Sun TV which shows someone who looks like the guru in bed with a lady many think is a famous Tamil actress. The reports have not been denied or confirmed at this point, but Everything PR News has the original broadcast.
GM’s recall of 1.3 million autos for what they say is a “minor” steering problem, reveals another type of negligence for the once mighty corporation – mediocre PR. Suggesting a steering failure, of any kind, is acceptable for auto consumers is ludicrous to the extreme. Just like Toyota, GM appears to be sweeping a lot of liability under the carpet on this one.
In some “stinky” PR news from Little Brownie Bakers, the makers of Girl Scout Cookies, there has been a recall on some batches due to poor taste and a bad smell according to the press. Girl Scout Cookies are famous for their quality and taste, so it is no surprise the company recalled these “stinky” ones in an effort to save the brand.
This weekend people interested in taking their Internet and PC skills to the next level will have a rare opportunity. Dmitry Shapiro, one of Web 2.0’s most successful Internet entrepreneurs will host an all day seminar. The session will help any web user fast track their skills far more effectively than the hundreds of hours “self teaching” or other methods might afford them.
CBS’s 60 Minute broke the story about an alternative energy source, the Bloom Box, which may transform the way we consume electricity. The Bloom Box is a product being made by Bloom Energy out of research done for NASA. When the Mars mission was canned, Bloom Energy was born.
Ogilvy PR has taken on the job of promoting VTech as the learning toy company gears up to release more products in 2010. The PR company will be using social and traditional media to get things going.
Text4baby is a new service for expectant moms which will notify them of important things about their unborn, especially which products to buy. Now the US Government and big pharmaceuticals appear poised to do business in the name of underprivileged moms.
