Why FREE Marketing Still Works
Free!
This word has long been one of the key attention-getters for PR agencies and marketers. The key question is: does “free” still work as a marketing or PR strategy?
Author: EPR Staff
Everything Public Relations News Insights Author Richard D. Pace
Impress Labs Public Relations to Run PR Campaign for Sigma
Sigma Life Science has selected Impress Public Relations to handle their public and media relations as the company grows and expands. The PR firm will be working to help Sigma improve their business and take advantage of the global market.
Darling Agency to Work With Best Cheese
Darling Agency has been chosen by Best Cheese to serve as their advertising agency of record. The firm will be working with a one million dollar budget and incorporating social media and online advertising into the campaign.
Business Travel and Other Dinosaurs
Business travel has been a mainstay of the industry for some time. However, the new trend is away from frivolous and inefficient business. This segment of the travel industry may never rebound to the position it once held, and perhaps it never should. Emerging technologies, combined with corporate business’ new found logic around expenditures reveals interesting potential, as well as a necessary shift.
Future of PR: PR May Be Headed To Oz
Traditional PR, or more precisely, the crisis management arm of it, has a rude awakening coming. The business in need of such damage control efforts are not far behind either. With an ever constricting economy, and ever growing needs of the world’s people, no one can long afford the hype and misdirection for long. The 21st Century, if anything, will likely be about accountability and no buck passing in the end.
Twitter Lists — Great Tool or Another Way to Waste Time?
Can Twitter Lists help PR and marketing professionals organize their networking? Or, is Twitter Lists yet another overly complex social networking tool that will drain their time and lower their productivity?
Paid Tweets — a Scary Marketing Tactic or a Brilliant PR Tool?
Halloween is almost here! We can expect to see plenty of “scary” Halloween costumes and decorations. What we don’t expect, however, is scary marketing tactics.
Rob Walton: Will Be Buried in Walmart Casket When He Dies
Just when you thought the economy was at zero growth, Walmart expands their market to the dead. News today reveals that the company will now offer caskets, urns, and even funeral jewelry to their valued customers.
General Mills PR: Children are Easy Targets for Heavy Public Relations
“While cereal can be a healthy and convenient breakfast for children, this study shows that cereal companies are targeting children with their least healthy products. Clearly there’s a lot of room for improvement.” – Jim Marks, MD, MPH, senior vice president and director of the Health Group, Robert Wood Johnson Foundation.
PR Campaign: Has Pink for Breast Cancer Gone Too Far?
Just when we thought we’d seen everything that could become pink do so, here are a number of bizarre products that have become icons for breast cancer awareness.
