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EPR Staff

Consumerism now
PR Insights

Short PR Takes: On Radical Consumerism, Reaction and Influence

Lately I’ve been re-introduced to ideas and synergies which, when carefully examined, herald a long lost web world fantasyland known as Web 3.0. That long ago concept popularized by Tim O’Reilly and O’Reilly Media back in 2004, Web 2.0 hearkened the world to concepts and ideas my generation only fantasized about after a episode of the 60’s TV series Star Trek. Technology impacting everyday life on Earth as it does now, was for decades the stuff of Hollywood. Then, the natural progression of thought led us to wonder if (or when) Google or Facebook, or O’Reilly himself, might lead us into a version 3.0 promised land.

07/27/2013
IDA bringing in the FDI
PR Insights

FDI Communications Inside Scoop: Ireland’s IDA Calls for US PR Assist

News of and IDA Ireland seeking proposals from US based PR firms speaks well for the country’s forward momentum, and tells volumes about real business expectations of communications companies. IDA’s call for proposals makes no bones about media outreach as a component value.

07/26/2013
The ad-men are back - Art Detail Coca-Cola ad Boys Life mar 1944 - courtesy José Roitberg
PR Insights

Native Advertising: Will It Save or Slay the Needy Media?

Lewis DVorkin is a great writer. Check that, Lewis DVorkin’s a brilliant writer. A Forbes piece pitting the ad world against the PR industry Monday echoes of Richard Edelman public relations celebrity (and might to an extent), but the piece also emits the cries of a fairly stupefied textual news media too. More than this though, these kinds of editorials could decry the very journalistic separation the PR and media industry content needs separating. This begs the question; “Is the public full on ready for inherently blurred ideals, or can communicative wizards make the magic transformation stick?

07/24/2013
Richard Edelman
PR News

Edelman Study: Does It Pave the Way to Total PR Solution?

Released today, and Edelman report dealing with ethical aspects of so-called sponsored content attempts to mitigate proper disclosure intersecting quality and even the future of online news journalism. Prepared by noted professional blogger and EVP/Global Strategy and Insights for Edelman, Steve Rubel, the report goes a long way toward beginning a discussion on what’s “next” for news, if not concrete solutions to the media’s revenue problems to come.

07/16/2013
Vyacheslav Lashchevskiy
PR News

AGT Communications Group Expands in North America

Last week AGT Communications Group, representing the interests of PROI Worldwide, announced the further expansion of their communicative brand with the addition of Walker Sands Communications (Chicago) and 360 Public Relations (Boston) as the newest members of the group.

07/02/2013
Namibia, another place investors likely know little of - courtesy Rui Ornelas
PR News

FTI Consulting Points to US Investor “Dunno” Over Africa

Research conducted by FTI Consulting recently indicates a fairly dramatic lack of investor knowledge on the African continent. Released in time for President Obama’s visits there, the study laid bare wide gaps in knowledge of US-Africa trade issues.

07/01/2013
PR News

Will Yahoo Make “Hangouts” Out of Rondee?

If Google has gotten a lot of public perception miles out of buying stuff, Yahoo! can certainly be said to be on a PR roll given their most recent Rondee acquisition. The San Diego based free conference calling service grab does have a few experts puzzled as to where Yahoo’s small business segment is going to run with this latest new toy.

06/13/2013
Courtesy © gromovataya - Fotolia.com
PR Insights

The One Social Element Any Influencer Needs – A HIT Story

Did you ever wonder just why you “friended” or “followed” that profile in social media? I mean, did you really ever fully realize the ways in which influence is leveraged? I’m not talking about Klout scores, nobody every heralded to me or anyone I know their 72 Klout score etc. (my own dropped to 61 of late). What I am talking about is real influence. Interested?

06/11/2013
Kazuo Hirai
Technology PR

The Coming Sony Shift – Can the World’s Most Famous Tech Producer Produce?

Arguably the world’s most famous and venerated technology corporation, Sony has had its fair share of hardships these last few years. With a generation of consumers migrating from big screen, big ticket electronics onto so-called “smart devices” and their incumbent tiny screens, Sony’s “bread and butter” products must now take a back seat to their Xperia and other lines. The big question on every Sony fan or investor’s mind is; “can the company revisit the summit of the technology mountain.”

05/30/2013
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