How to write effective press releases? This is a question many pros attempt to answer in short editorials. We give you today a list of books, authored by some of the most respected PR professionals in the business.
In the words of Perez Hilton: “The Queen of Pop has acknowledged that there’s a new Princess of Pop and she’s officially passing on the torch!”
Business is booming with white papers. With recently published reports on how the technology industry is taking advantage of this important marketing tool, one cannot ignore how PR has the power to harness the white paper.
There are those who feel that the Pink for Breast Cancer Awareness Month has gone a little too far and that companies are now just exploiting the cause. The big question is . . . does it matter?
PR goofs may be funny, but they can ruin your campaign. Learn some ways to avoid PR mistakes before they happen.
Anchor Liz Claman offers her recipe for being sexy without detracting from the news she reports. Desribed as one of the most “camera ready” lady on the news, Claman is really more concerned with the issues than she is with her sex appeal. Perhaps this is so because her “method” has been honed so well she does not have to think about it. For this writer, I would never have thought such a big deal would be made out of something every “Hollywood” news lady would know?
Don’t judge the value of a company by typos and small errors. Look for the value of the ideas instead.
Daimler’s Mercedes Benz may be in be trouble. Conflicting sales numbers and inadvisable or failed deals spotlight a company struggling to get its feet back under it. In a failing economy, amid losses of jobs everywhere, can Mercedes afford to depart from their core expertise? From failed customer support to failed partnerships Daimler may need to look into new leadership rather than new markets like China.
Audi of America has just chosen RTC Relatinoship Marketing to take their business to new levels with new campaigns designed to increase customer loyalty. The marketing firm will also be working to bring in new clients.
Bonobos has yet to hire a professional PR company and they have done an excellent job of paying attention to their clients and listening to what they want and need. More companies could stand to take a page from their book and become more interactive on social media.
