Research conducted by FTI Consulting recently indicates a fairly dramatic lack of investor knowledge on the African continent. Released in time for President Obama’s visits there, the study laid bare wide gaps in knowledge of US-Africa trade issues.
If Google has gotten a lot of public perception miles out of buying stuff, Yahoo! can certainly be said to be on a PR roll given their most recent Rondee acquisition. The San Diego based free conference calling service grab does have a few experts puzzled as to where Yahoo’s small business segment is going to run with this latest new toy.
Did you ever wonder just why you “friended” or “followed” that profile in social media? I mean, did you really ever fully realize the ways in which influence is leveraged? I’m not talking about Klout scores, nobody every heralded to me or anyone I know their 72 Klout score etc. (my own dropped to 61 of late). What I am talking about is real influence. Interested?
Arguably the world’s most famous and venerated technology corporation, Sony has had its fair share of hardships these last few years. With a generation of consumers migrating from big screen, big ticket electronics onto so-called “smart devices” and their incumbent tiny screens, Sony’s “bread and butter” products must now take a back seat to their Xperia and other lines. The big question on every Sony fan or investor’s mind is; “can the company revisit the summit of the technology mountain.”
Just in, Columbia Sportswear has sent out a request for proposal (RFP) for entertainment marketing firms to attend a coming campaign to focus on the Columbia Sportswear target demographic. Columbia Sportswear Company owns Columbia, Mountain Hardwear, SOREL, Montrail and the Pacific Trail brands, but according to the request questionnaire the company sent out, the focus will be exclusively for the Columbia brand name.
In entertainment related PR news, Thomas Tull and Legendary Pictures has just acquired in just acquired strategic marketers FIVE33. The Los Angeles and London based marketing firm will be integrated into the overall Legendary scheme of operations according to the company news via Deadline Hollywood.
Coming Soon for businesses in need of PR in the UK, Seven Dials PR is a new agency set to launch under the direction of Simon Kelner, former editor-in-chief of the Independent. In an interesting turn observers are now focused on the emerging litany of communications figures and their endeavors. Are we destined to more BS or a lot less “bollocks” where the voices of business are concerned?
Did you get your Google Glass test unit yet? If not, then you’re simply not cool at all. At least this is the sense most of the online world must have seeing the likes of Robert Scoble or Pete Cashmore among the 8,000 “explorers,” people picked by Google to wear the first ones of these massively anticipated wearable smart toys. Okay, maybe more than toys.
Edelman has just announced a proposed acquisition of South African-based communications consultancy Baird’s Renaissance.
The Algemeiner Journal, which was recently described by CNBC as ‘the fastest growing Jewish newspaper in the United States’, has announced its first annual ‘JEWISH 100’ list of the ‘top 100 people positively influencing Jewish life.
