Media outreach, the double edged sword that slices PRs and journalists to shreds at times, any communicator out there can surely use good tools for helping out. While everybody knows about Peter Shankman’s (now Vocus’) HARO ingenuity, but have you heard of Muck Rack?
This Sunday morning I was surfing Facebook looking for fashion gifts. A good way to isolate and connect with any brand, Facebook today also revealed
We make no bones about telling our readers about products we find well worth the trouble, or even ones to stay away from, for the matter. For a few weeks I have been testing Vocus’ iContact services for an in depth review, and for a number of reasons. Today an infographic from iContact reveals just some of how come you and I should be interested in email marketing systems.
Using various social networks, luxury labels managed to get huge exposure for their collections at famous event London Fashion Week that took place last weekend. Topshop, a retail clothing chain, gained the biggest exposure of all, with two million viewers that got online from more than 100 countries to see its latest collection on Sunday.
Continuing with our industry decision maker interviews, we caught up recently with PRCo Germany’s Managing Director Claudia Dressler. Since 2008 Claudia has led the expert
News that a subsidiary of US drug giant Johnson & Johnson will be forced to pay $181 Million to settle state allegations against the company’s marketing of Risperdal, will be somewhat offset by news of deal with Danish pharmaceutical group Genmab. Johnson & Johnson is set to pen a news deal for the rights to cancer drug Daratumumab reportedly worth $1.1 billion to the Danish brand.
There’s no question social media channels carry not only gems, but also some real “thuds” when it comes to value. All those Google employees sharing looped animation on g+, Facebook game requests out the ying and yang, even Pinterest pins nobody needs or wants. Oh, but those are the negatives. What about random stuff that is sometimes funny, but also characteristically insightful. Okay, there is truth in the hilarity of the PR business too.
The news that one of America’s great true heroes has died hits hard, especially for the Baby Boomer generation. Neil Armstrong, the first man to set foot on the moon, died at age 82 yesterday. In a world of make believe superheroes and glam celebrities, the passing of real courage and humility is truly noted.
When was the last time a client asked you to list or book a conference? If you are in the public relations realm chances are good that you need to know a lot about conference schedules, and maybe even the “who’s who” of who is going to be there. This point of PR pain is where Conferize can really lend a helping hand.
If you are sitting there with your Monday thinking cap on wondering what will be the very “next thing” in consumer engagement, maybe your waiting and thinking is already over. IPI (Europe) Limited, printable interactivity may already be here. Your read correctly, real world printed products and packaging that can help generate not only interest but purchases.
