Social networking and social media have a dramatic effect on marketing days like Black Friday. The digital version of “word of mouth” can be a key branding tool and a viral marketing component. Holiday shopping has already been impacting this year as mobile engagement and other digital networking aspects come to be accepted.
Grizzard Communications Group has been chosen to head up the new communications for the ALS Association. They will be working to improve the awareness of the general popular of the disease, as well as encouraging donations.
Accused rapist Roman Polanski has been banned from poking other users on Facebook. The famous Hollywood director was being held in a Swiss prison awaiting a decision as to whether or not he would be extradited back to the US to face the rape charges. Having limited access to Facebook seems like the least of his worries for many, but evidently the Swiss consider Facebook limitations a form of hard labor?
The transition from reporting, subbing and story-telling to a world of margins, turnover and selling may seem like a perilous journey into the unknown for many journalists.
BB&T Corporation has just hired Luquire George Andrews as their brand agency of record. The agency will be dealing with all advertising, including print and broadcasting.
Articulon has been chosen by MainSail of Beaufort to handle the housing development’s public relations. They will be working to promote the benefits of co-ownership when buying your second home.
In business it is sometimes necessary to step back and refocus in order to progress. eBay is just such a company, one trying to catch up with mobile technology and the social Web as fast as it can. This company, and others, can take great advantage of mobile applications and especially the iPhone. Communicating with costumers vie mobile platforms might just save eBay.
Hummingbird Media is now working as the media agency of record for Sennheiser. The agency will be working on communications and promotion for their newest client.
There’s no more appropriate time to look at relationship marketing than during the holiday season — a time when many Americans are once more reconnecting with friends and family. So, with Thanksgiving just around the corner and Christmas not too far way, let’s take another look at relationship marketing.
A week ago an offensive image of American First Lady Michelle Obama dominated the Google Image Search results, an image Google removed back then, as the site posting it violated Google’s guidelines by serving malware to visitors. But today, the image in cause is back, Search Engine Land reports, showing that Google doesn’t have any control over the content ranked by its image search algorithms.
