ProBlogger just turned 6 and Darren Rowse’s industry changing vision is going stronger than ever. Everything PR News wishes Darren and ProBlogger many happy returns. We should all return to the storehouses of knowledge from whence we first learned – remember the principles that can make us all great. Long live blogs.
Goldman Sachs is being sued by three former employees claiming the investment bank systematically discriminates against women, paying them less then men, promoting them less often and even not taking a strong stand against sexual harassment. This new wave of bad publicity comes after a prior series of PR blunders Goldman Sachs has experienced.
World tourism is one of the 5 largest industries in the world when all is considered. For many countries travel and tourism are really the life’s blood of prosperity and economies. Greece, among many others, is a prime example of how governments may not be using resources to promote the right kinds of businesses for growth. Like SME’s in the US, the real Greek proprietors may be all but forgotten.
New investment in Malaysia has all but dried up on recent news of the country’s divisions and controversy. The country has now gone so far as to hire the world’s most prominent crisis management group, APCO Worldwide, to bolster the nation’s reputation. But how can even APCO gloss over the vast crevice of disparity in Malaysia?
Japanese Transport minister Seiji Maehara fired a regional Japan Coast Guard office chief and his deputy because of a PR scandal caused by false information being given to the press following a helicopter accident from last month that killed five people.
Crowdsourcing was defined in 2006 by Wired’s Jeff Howe. The “Rise of Crowdsourcing” has given way to an interesting state of affairs where business utilization of the cloud is concerned. In point of fact, the crowd is so vastly utilized now many do not even classify engagement as crowdsourcing – but it is.
The world’s first online marketing conglomerate, BlueGlass Interactive, announces their latest market shifting platform SecondStep. For SEM needy companies, this modular SEO tool could be a game changer if adopted by SME’s. SecondStep premium puts the power of corporate SEM in the hands of every-user. The private Beta release was announced yesterday.
Top public relations executive, Alvin R. Busse, founder of one of the first million dollar public relations agencies in Houston has recently passed away, ending an impressive career of over 52 years and the ongoing support offered to his community.
Acclaimed actor Laurence Fishburne’s daughter Montana reportedly intends to make a sex tape to launch her career. Mimicking Kim Kardashian may be one way to gain celebrity status, but it is hardly the best way. Fishburne supposedly signed to do a porn movie with Vivid Entertainment, the same company that released Kardashian’s home sex movie.
World renown chef and food critic Anthony Bourgain woke up one morning and decided to really engage the digital world. Bourdain’s Medium Raw Challenge takes the two way conversation to the next level. One lucky contestant will be published alongside Bourdain and win $10,000 too. The author of many bestsellers reveals “at least” his savvy of what social media is all about. Genuine engagement is not some assistant managing your Twitter account folks.
