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In today’s tech-savvy world, having a solid personal brand is no longer a nice-to-have, but a must-have. Whether it’s a freelancer, an entrepreneur, an artist, or an industry newcomer with big dreams, a well-crafted...
When a brand crisis looms, it can feel like an unanticipated wave, ready to engulf years of painstakingly built reputation. In today’s hyper-linked world, a single misstep can echo across social media, news channels, and online...
In a terrible PR decision today, Eylon Levy the brilliant spokesperson for the Israeli government has been suspended. This decision comes after Levy’s response to British Foreign Secretary David Cameron regarding humanitarian aid provoked anger...
A strong internal communication plan is crucial in today’s corporate world. Especially forinternal communication strategies, which are vital for a motivated team. It’s more than just sending emails – it builds solidarity, transparency, and a shared...
The tech world seems to be more like a wild jungle than a formal industry. Innovations sprout up quicker than one can say “beta testing,” and trying to establish a company as a big...
Crisis situations evoke a very specific feeling, akin to the ground beneath one’s feet suddenly giving way, plunging them into chaos and confusion. These situations are able to shatter all the stability that companies rely on...
Brands are always looking for new ways to stand out and get noticed in the world of public relations. Collaboration has become a popular strategy to boost reach, foster creativity, and achieve PR goals....
Misinformation is a challenge for brands in today’s world. False narratives can quickly spread online, damaging reputations and trust. This highlights the importance of a strong public relations strategy. PR can help brands combat misinformationand come...
Once a titan of innovation, soaring through clear skies of industry dominance, Boeing has hit a period of intense turbulence. The grounding of the 737 MAX aircraft following two fatal crashes in 2018 and...
In the bustling marketplace, two marketing giants stand tall: B2B and B2C marketing. Choosing the right path for a business requires understanding the nuanced differences between these strategies, as each one has its own strategies...
