This is the Top Crisis Communication Strategy
It’s a great feeling to know that a business is sailing calmly, without a storm in sight. However, that kind of calm and serene climate can quickly change, as practically any situation can devolve...
Author: Ronn Torossian
Ronn Torossian On How to Repurpose Your TikToks on Instagram Reels
In the realm of social media, leveraging ͏the strengths of different platforms is essential for maximizing͏ reach and eng͏agement. TikTok and Instagram Reels, two of the most ͏popular social media platforms, offer unique opportunities for...
Infographics as a Marketing Tool
In the digital era, information is abundant, and attention spans are fleeting. As businesses strive to convey complex messages in a concise and engaging manner, infographics have emerged as a powerful marketing tool. What is an...
How to Craft a PSA
Public Service Announcements (PSAs) are effective tools in media and communication. They raise awareness, evoke emotions, and prompt action on societal issues. Crafting a compelling PSA requires creativity, empathy, and strategic communication skills. What...
How Nonprofits Can Utilize PR to Build Brand Recognition
Nonprofit organizations rely on brand recognition to gain support, receive donations, and make a lasting impact. Public relations plays a vital role in helping nonprofits build awareness, convey their mission, and connect with various...
Ronn Torossian On Incorporating Generative AI in PR
Generative artificial intelligence (AI) is revolutionizing the field of public relations by offering innovative solutions that enhance efficiency, creativity, and the overall effectiveness of communication strategies. Generative AI plays a pivotal role in several...
Using PR to Seamlessly Blend Multiplatform Content
In the fast-paced and interconnected world of modern media, seamlessly blending content across multiple platforms is a strategic imperative. Public Relations (PR) plays a pivotal role in orchestrating this integration, ensuring a cohesive and...
How to Build Your Workforce with Branding
In the dynamic and competitive landscape of the modern business world, building a workforce with branding has become a pivotal aspect of organizational success. The concept goes beyond the external image projected to customers....
Effective Strategies for Enhancing Customer and Public Relations in Your Business
Effective customer and public relations are the cornerstone of a successful business. Building and maintaining positive customer relationships in business and with the public can lead to increased brand loyalty, improved reputation, and long-term business growth....
The Beginner’s Guide to A/B Testing in Marketing
Digital marketers are constantly seeking ways to improve their strategies. A/B testing, also known as split testing, has emerged as a valuable technique for marketers. It allows them to test different elements of a...
