Everything-PR News has learned that NEOCUTIS, a division of Merz North America, is concluding the search for a new public relations firm of record for their entire product line. The company – which currently uses K Public Relations headed by Kira Kohrherr – sells their products through medical practices and skincare providers. More information is available at www.NEOCUTIS.com.
Their new PR firm is tasked with:
- Driving awareness of and demand for NEOCUTIS products
- Develop a focused, differentiated approach to position NEOCUTIS as an innovative, skincare craftsmen company
- Further foster NEOCUTIS’ reputation as uniquely credible skincare company through unique story angles, awards and third-party partnerships focused on the product portfolio
- Ensure integration of PR activities with other marketing programs and partner agencies to optimize brand assets’ fullest potential
They seek a heavy media relations and social media campaign, along with product support and more.
The company is headquartered in Europe, and posted revenues of approximately EUR 994 million, with EBITDA of EUR 247.2 million.
This is a very good client for the right beauty PR firm.