Boosting SEO

For centuries Seo enjoyed a monopoly as a Korean surname. However, when search engine optimization got started somewhere around 1991 with the launch of the world’s first website, SEO took on an entirely new and significant meaning. Since then, marketers have come to treasure SEO as an essential marketing tool.

Digital marketing agency Reliablesoft reported that more than 70% of consumers who go online to search are most likely to click on the top five results. Being among the top five suggestions in search engine results pages (SERPS) is essential for brands to be found. In addition to being discovered, good SEO fosters a better consumer experience and website usability. These tips should help improve SEO.

One component critical to SEO is the length of time consumers are on a brand’s website. Since the pandemic, the time consumers spend on sites has shortened, making it even more important to keep them interested and engaged for as long as possible. The key is ensuring that content is novel, pertinent, and reader-friendly. New information that’s relative to consumer interests keeps readers there. Content that’s easily understood is a given.

Another trick that helps is using H2, H3, and H4 headers. Bullet points, as well as bold and italicized text to highlight important items attract attention. Adding emojis sparingly but at the right time adds color. All these serve to alert visitors to the larger content available. If it’s what they want, they’ll stay and read on.

Broken links are like having a flat tire en route to an important meeting or event. In both cases, preventative maintenance and regular inspection help prevent such surprises. Routinely check out links and fix any broken ones. 

Nothing turns off an interested consumer more than clicking on a link, only to receive a 404 page that the information they’re seeking isn’t available. Unless it’s something in high demand and desperately needed, there’s little chance of the consumer returning to the site.

For many companies, there may be little, if any, changes in some products. That’s no excuse for not inserting a little new content regularly or even recirculating previously published content. Keep things alive by doing so. This is also true for brands that publish blogs. Some old ones might be updated and republished under a new date. Doing so also alerts Google that there’s fresh content available.

High bounce rates also affect SEO rankings. Marketers’ main priority must be in recognizing good content as an essential priority. What this means is doing whatever it takes to keep visitors on the site for as long as possible. 

It may be tempting to deluge them with pop-up offers and ads when they get there, but the chief aim should be to instill trust and confidence. If visitors believe a brand will be pitching them every step of their journey, many will abandon a site and not return.

All these tips aren’t expensive to undertake. They just take some thought, time, and implementation. Knowing that successfully fulfilling them will improve SEO should be enough incentive.

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