Branding RFP Issued By University of Bath
Purpose:
The Institute of Coding IoC’s “CTRL Your Future” diversity campaign is currently in market, and is delivering good results in terms of raising the IoC’s profile and visibility with a diverse audience. We would like to extend the campaign in order to reach a larger group of diverse learners and ensure their interest is translated to course sign ups on our website. The campaign extension will include learner-focussed activity, improvements to the IoC website, updates to the IoC’s branding (including the creation of a strapline) and social media. Here is the link to the existing campaign hub: https://instituteofcoding.org/ctrl-your-future/ It is anticipated and is required that all work has to be delivered no later than 31 March 2021.
Background:
Our Royal Charter was granted in 1966, officially establishing the Bath University of Technology, and our first students and staff began using the campus. Many of them had transferred from Bristol College of Science and Technology. In our first year, there were 1,145 undergraduates, 115 postgraduates and 470 members of staff.
The Charter sets out the principles which have now guided our teaching and research for 50 years. It describes how ‘The objects of the University shall be to advance learning and knowledge by teaching and research, particularly in science and technology, and in close association with industry and commerce’.
This ‘close association with industry and commerce’ has been a constant feature of our teaching and research. Long before most universities were looking for funding from business, we worked closely with companies on joint projects, leading to new technologies and new approaches in research.
Our students have felt the direct benefit of these relationships, and the majority of our courses since 1966 have offered a placement year in industry. Today, our students take placements in over 2,500 public, private and voluntary sector organisations, both in the UK and abroad. Few other universities can match the quality or quantity of our placement opportunities.
In 1971, Bath University of Technology became the University of Bath. Earlier that year, the University and the city of Bath had exchanged a 999-year lease contract for the use of Claverton Down. At a ceremony in the Guildhall in Bath, the University Treasurer, Dr Ernest Le Quesne Herbert, presented the Mayor, Mrs Mollie Grosvenor, with an inscribed silver box. The box would contain each year’s rent of one peppercorn. That year, the box held six additional peppercorns as back payment for the six years’ rent since 1964, when the City of Bath first granted Claverton Down to the University.
Over the last few years, we have continued to build to create a more enriching and fulfilling student experience. In 2014, we opened The Quads, a block of 75 modern flats for students living on campus. In 2015, The Edge opened as a dedicated space for arts, education and events. 10 West opened in 2016, providing space for the expansion of the Department of Psychology and a new home for the Institute for Policy Research. In the same year, we opened The Virgil Building, our student hub and professional services’ building in the city centre.
We also celebrated our 50th Anniversary in 2016, giving us an opportunity to reflect on our past and look forward to our future. In keeping with our founding principles and our current strategies, we will continue to deliver world-class research and teaching, extend our international influence, enrich our student experience and invest in new infrastructure.
Scope of Work:
The Institute of Coding IoC’s “CTRL Your Future” diversity campaign is currently in market, and is delivering good results in terms of raising the IoC’s profile and visibility with a diverse audience.
We would like to extend the campaign in order to reach a larger group of diverse learners and ensure their interest is translated to course sign ups on our website.
The campaign extension will include learner-focussed activity, improvements to the IoC website, updates to the IoC’s branding (including the creation of a strapline) and social media.
It is anticipated and is required that all work has to be delivered no later than 31 March 2021.
II.1.5) Estimated total value:
Value excluding VAT: 300,000
Currency: GBP
II.1.6) Information about lots:
This contract is divided into lots: No
We would like to extend the campaign in order to reach a larger group of diverse learners and ensure their interest is translated to course sign ups on our website.
The campaign extension will include learner-focussed activity, improvements to the IoC website, updates to the IoC’s branding (including the creation of a strapline) and social media.
Here is the link to the existing campaign hub: https://instituteofcoding.org/ctrl-your-future/
Due Date:
30/12/2019 Time: 14:00
Address:
University Of Bath
Purchasing Services, Bath, BA2 7AY, United Kingdom
Email: l.kilawee@bath.ac.uk
Main Address: https://www.bath.ac.uk
NUTS Code: UKK12
Relevant agencies include Edelman PR and Zeno Group.
