The City of Vineland is in need of professional business
planning and strategic government relations consulting services. The
professional shall be responsible to arrange meetings with key local, state and
federal officials to develop and secure economic opportunities in the City of
Vineland. The professional shall have experience in representing governmental
entities and businesses in regulatory matters involving all levels of
government, including public policy and government relations.
Located just southwest of Philadelphia
in Cumberland County, New Jersey, the City of Vineland is home to more than
60,000 people and approximately 4,000 businesses. Vineland is a
culturally diverse community filled with wonderful, giving people, a friendly
business environment, and a cost of living well below the state average.
Tradition and pride keep Vineland’s small-town character flourishing, while a
commitment to progress has the city poised for continued growth. Government and
community leaders are diligent in providing residents with the best in
education, health care, residential life, recreation, and other amenities that
shape the quality of life here. Vineland is synonymous with treasured
history, diverse culture, scenic beauty, and cutting-edge business
We invite you to discover what sets Vineland apart! Our
location in the heart of the northeast corridor, our warm and welcoming
lifestyle, and our uncongested environment, make Vineland a great place to
live, visit, or do business. In fact, Vineland was selected as “The
garden-est city” in New Jersey according to the national real estate website
Movoto.com, and has twice been named among the “Best Places to Live in New
Jersey” by Money Magazine.
Scope of Work:
The Firm/Individual shall be required to provide Marketing,
Advertising, Promotional and Public Relations/Constituent Relations
Consulting Services for the City of Vineland as well as public/private
enterprises related to the City of Vineland.
Marketing: The Firm/Individual shall implement the city’s existing
marketing strategy designed
to assist Vineland in becoming a destination point of interest and attracting
development. Marketing shall include a strategy to attract residential,
commercial, industrial, recreational and other interests in the City of
Vineland. The Firm/Individual shall be expected to
meet with all department heads and the
administration to develop a strategy to market the City
of Vineland. The Marketing Strategy shall include, whenever deemed appropriate,
The Firm/Individual shall prepare a marketing
budget for each project prior to implementing the strategy for approval by the
The Firm/Individual shall be responsible, with
the assistance of the appropriate department head, to implement each marketing
Advertising: The Firm/Individual shall develop and produce advertising
the City of Vineland’s message for use in a variety of applications including
print, video, audio, billboards and on-line
The Firm/Individual shall develop and coordinate
partnership advertising opportunities incorporating Vineland business as well
as City activities including recreational and public interest activities. They
shall whenever possible interface with National, State and local tourism and
economic development entities to provide the best possible attention to the
City of Vineland.
The Firm/Individual shall develop an advertising
budget for each advertising project taking into consideration any and all grant
and other funding sources available. The advertising budget shall be reviewed
by the administration prior to implementation.
The Firm/Individual shall be responsible with
the assistance of the appropriate department head to implement the advertising
campaign in a timely manner.
Promotional: The Firm/Individual shall be utilized for all purposes
including economic development and public events. The
firm/individual shall meet with all necessary department
heads to gather all necessary data for that purpose. They shall also meet with
all other necessary public
entities including the Board of Education, Landis Sewerage Authority and
Chamber of Commerce to obtain all necessary data.
The Firm/Individual shall coordinate all public
events with related private enterprise wherever it is appropriate. The Firm/Individual
shall utilize all available applications to promote the City of Vineland
including print, video, audio, billboards and on line formats.
Public Relations/Constituent Relations: The Firm/Individual shall
be responsible to research and address public issues with
city staff and news reporters as requested by the Administration.
They shall be responsible for Press Releases, whether written or verbal and
provide all necessary media to address said issues with advice of appropriate
The Firm/Individual shall be responsible to
research and address any and all constituent issues as directed by the
Administration. They shall receive and research such issues with the assistance
of its staff and address such concerns based upon the advice of city staff and
decisions of the appropriate administrative officers.
January 11th, 2019
City of Vineland Purchasing Department
City Hall, 5th Floor
640 E. Wood Street
Vineland, NJ 08360
MWWPR and Dukas Linden are New Jersey based PR firms.