A couple of days after the massive recall of 28 million cereal boxes, Kellogg’s issued a press statement explaining the withdrawn products did not meet quality standards, but did not contain health threatening substances. While some consumers did experience nausea, vomiting and other such symptoms, they were caused by the
Microsoft’s Kinect stunned the Entertainment Expo, then the newness wore off. A motion sensing camera addition, is it enough of a technological advancement to carry XBox to the next level? Some say yes, and some say no. With all the disappointments in Microsoft initiatives recently, is Kinect just another hollow
During Father’s Day Weekend, June 19 – 20, Wendy’s will donate 50 cents for every Frosty sold to the Dave Thomas Foundation for Adoption (DTFA) – PR campaign managed by Ketchum.
Procter & Gamble’s massive market share initiative may end up being the worst marketing and PR gable ever made by that company. Half truths and old PR strategies threaten one of the world’s largest and most respected set of brands. The Pampers Dry Max debacle perhaps reveals the soft underbelly
Four mommy bloggers who are incidentaly Pampers fans, spent Thursday talking about diapers with Procter & Gamble Co. When the meeting was over, they declared themselves “confident” in the product. They will go back home to write positive reviews on their blogs. Would you believe them?
Proper nouns come into play. Scrabble rules change. Or do they? Curious? Read on!
Procter & Gamble has launched a new conservation effort, Future Friendly, which will help consumers save gas and water. The project is designed to help create more awareness about conservation.
Toyota, GM, Nissan, and now Pringles potato chips, what’s next? This year has been the year for recalling products for safety reasons. Today Pringles announced the recall of batches of potato chips due to possible Salmonella poisoning. The FDA got a tip which led them to a company supplying Pringles.
Mobile phones are location-based because we are. And as far as marketing goes, brands have been pining for a day when they could better target customers based on their location. Thanks to smart phones and the many apps utilizing our GPS, that day has arrived. H&M is the latest to
CBS’s 60 Minute broke the story about an alternative energy source, the Bloom Box, which may transform the way we consume electricity. The Bloom Box is a product being made by Bloom Energy out of research done for NASA. When the Mars mission was canned, Bloom Energy was born.
