Oreo 100th Birthday PR Debut with NASCAR
Oreo, the iconic American cookie best served with milk, will be celebrating 100 years this March 6. The PR campaign however already debuted, with NASCAR’s Tony Stewart.
02/28/2012
Oreo, the iconic American cookie best served with milk, will be celebrating 100 years this March 6. The PR campaign however already debuted, with NASCAR’s Tony Stewart.
Reading through press releases this morning, I came across in interesting one from Tesco’s Fresh & Easy brand in the US. The UK retail giant’s local grocery store charm, now takes on a bit of corporate hyperbole via press release. An upscale grocery store announces a relaunch of their careers
Pat Lindle examines whether Starbucks is a green company or not, and how it goes about achieving its goals with the environment.
The study helps brands and agencies plan new marketing campaigns aimed at today’s youth culture, particularly for the back-to-school season.
Hennessy announced today an exclusive Hennessy V.S bottle collaborative project with KAWS, a New York based artist and designer.
What meats are consumers buying this July 4th? MyWebGrocer offers a few answers.
Creative Agency Exopolis has been named agency of record for Formula 1 United States. Exopolis will handle all strategic and creative communications.
It’s premature to speak of a “world without Steve Jobs” – although Apple’s CEO takes an indefinite leave of absence, he is still around.
New research shows that brands will need to address certain hot topics in the future in order to counter the effects of global factors that will impact the trading climate. Analyzing the 12 major global themes that will affect the trading marketplace, Consultancy Capgemini and the Consumer Goods Forum concluded
An exclusive statement from Starbucks, explains why the company dropped some elements from their iconic logo: Starbucks is going to be selling fish and Girl Scout cookies!
