BP’s PR Strategy Makes a Shift with Carl-Henric Svanberg in the Highlights
BP has a new PR strategy, that slowly shifts Hayward to a secondary position and pushes a more experienced pawn to the 8th rank.
06/16/2010
BP has a new PR strategy, that slowly shifts Hayward to a secondary position and pushes a more experienced pawn to the 8th rank.
Anne Womack-Kolton, once press secretary to the former vice-president Dick Cheney, a former APCO Worldwide Vice President (her last day with the company being May 21 this year) and previously director at the Brunswick Group, was hired in house by BP to help bolster its public relations effort in the
McDonald’s recalls 12 million promotional Shrek glasses. The CPSC and McDonald’s announced a general recall of promotional glasses for the latest Shrek film. The glasses were apparently tainted with the heavy metal cadmium, ingestion of which can cause severe long term health effects.
If you look inside your Pampers diaper pail, and a stink wafts into your face, it may be Procter & Gamble PR poop. Either Procter & Gamble is trying to turn the Internet into a soap opera, or their PR sniffed too many chemicals.
Procter & Gamble’s massive market share initiative may end up being the worst marketing and PR gable ever made by that company. Half truths and old PR strategies threaten one of the world’s largest and most respected set of brands. The Pampers Dry Max debacle perhaps reveals the soft underbelly
An in-depth Goldman Sachs analysis, by ForexTraders.com’s market analyst Joel Anderson.
Four mommy bloggers who are incidentaly Pampers fans, spent Thursday talking about diapers with Procter & Gamble Co. When the meeting was over, they declared themselves “confident” in the product. They will go back home to write positive reviews on their blogs. Would you believe them?
BP’s PR campaign is very focused on a demonstration of power. The company accepted responsibility for cleaning up after an accident that wasn’t their fault (!) and transformed the cleaning up efforts into a public relations event.
Procter & Gamble’s Pampers bites the hand that feeds them. In an effort to combat an action suit against Pampers, the company called its customers liars, and denied all responsibility that the Dry Max product could cause rashes.
“BP’s top Washington lobbyist launched an aggressive public relations campaign Monday morning ahead of a slew of congressional hearings and investigations,” – Politico reported.
