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Four mommy bloggers who are incidentaly Pampers fans, spent Thursday talking about diapers with Procter & Gamble Co. When the meeting was over, they declared themselves “confident” in the product. They will go back home to write positive reviews on their blogs. Would you believe them?
BP’s PR campaign is very focused on a demonstration of power. The company accepted responsibility for cleaning up after an accident that wasn’t their fault (!) and transformed the cleaning up efforts into a public relations event.
Procter & Gamble’s Pampers bites the hand that feeds them. In an effort to combat an action suit against Pampers, the company called its customers liars, and denied all responsibility that the Dry Max product could cause rashes.
“BP’s top Washington lobbyist launched an aggressive public relations campaign Monday morning ahead of a slew of congressional hearings and investigations,” – Politico reported.
In a year where the entire auto industry is at the mercy of the public, consumers prompt a U.S. safety probe into GM vehicles.
Proper nouns come into play. Scrabble rules change. Or do they? Curious? Read on!
Just when you thought that group brainstorming is the best way to go to get new ideas, research shows that this might actually block the best ideas…
Many users are reporting login issues for Wachovia Online Banking today. Like Bank of America in January, Wachovia’s response to the crisis is poor, if not inexistent.
GM’s recall of 1.3 million autos for what they say is a “minor” steering problem, reveals another type of negligence for the once mighty corporation – mediocre PR. Suggesting a steering failure, of any kind, is acceptable for auto consumers is ludicrous to the extreme. Just like Toyota, GM appears to be sweeping a lot of liability under the carpet on this one.
Speyside CR, is by extension a tested and refined corporate communications giant. Co-founders Alistair McLeish and Ian Herbison announced the opening of the company’s offices in San Paulo, Brazil. In a conversation with Herbison, Everything PR News gleaned a window into the vision of two of the most successful corporate communicators in the world. These former top executives for MmD (Eastern Europe’s most powerful PR entity) are now engaging South America with the same patented approach to corporate business and collaboration.
