Category: Corporate PR

APCO Public Relations Worldwide 0

APCO Worldwide PR Firm and a Final Fantasy of Malaysia

New investment in Malaysia has all but dried up on recent news of the country’s divisions and controversy. The country has now gone so far as to hire the world’s most prominent crisis management group, APCO Worldwide, to bolster the nation’s reputation. But how can even APCO gloss over the vast crevice of disparity in Malaysia?

Verizon Company Work 0

Verizon Best Company for Latinas to Work For

Verizon has been included for the eight consecutive year in the List of Best Companies for Latinas to Work for, an annual list compiled by LATINA Style Magazine. The company has earned the No. 4 ranking due to its commitment to diversity and inclusion.

BP Company 0

Redesign BP’s Brand Image

Prova.fm has created an opportunity for the general public to respond to BP’s mismanagement.

Prova.fm has recently launched an outlet for designers, artists, or anyone with an opinion to create a magazine advertisement which displays BP’s handling of the oil crisis.

Anne Womack-Kolton Brunswick 0

Can Anne Womack-Kolton Repair the Irreparable? BP’s New PR Push

Anne Womack-Kolton, once press secretary to the former vice-president Dick Cheney, a former APCO Worldwide Vice President (her last day with the company being May 21 this year) and previously director at the Brunswick Group, was hired in house by BP to help bolster its public relations effort in the US, as the company’s head of U.S. media relations.

Procter Gamble PR 0

Procter & Gamble’s Gambling PR Strategy

Procter & Gamble’s massive market share initiative may end up being the worst marketing and PR gable ever made by that company. Half truths and old PR strategies threaten one of the world’s largest and most respected set of brands. The Pampers Dry Max debacle perhaps reveals the soft underbelly of major corporations today. Greed or weak product lines, it matters little when the people lose faith.