newspapers historically continue to be thick but that may change. Wednesday
used to be when a lot of supermarkets advertise because the local food section
also features delectable recipes. But as society evolved and more stores opened
on Sunday, many food stores began running Sunday ads. Many now advertise on
both Wednesday and Sunday and throw in tons of coupons to further entice
The New Shopping
The latest data now suggests that Saturday is the busiest shopping day for supermarkets. Whatever the case, the landscape is ever changing, except it changes faster these days.
took a 41% share of the market and surpassed television in 2017. After hitting
$209 billion, it continues to grow by leaps and bounds. Here are some tips if
you presently use digital ads or are planning to do so.
Which Way To Go?
In the constantly
changing landscape of social media, keep on top of things. Facebook, with 2.2
billion active monthly users, is still the leader. Until that changes (and it could),
it would be the most likely platform on which to run digital ads. But before
you go there, consider these other factors.
Who is your target
audience? What are your customers’ top one or two social media sites?
Consider the goal
of your campaign and how you’ll be pitching to customers. If it’s
conversational, Facebook lends itself more to that while LinkedIn can help
generate awareness and Instagram is useful for any influencers you have.
YouTube happens to currently be the second most visited site with 1.9 billion viewers. If you have products that have more appeal visually, that could be the way to go. Consider all these things before deciding on the one or two social media platforms you select to advertise on.
And with the
mobility of our younger generation if they’re a target, don’t forget social
apps as well. WhatsApp, with nearly 1.5 billion monthly users and Facebook
Messenger with 1.3 billion, are forces to consider. Both happen to be owned by
As you employ ads
on social media, stay with some of the normal strategies as well. Continue to
nurture your present customers and let them know how valued they are. The goal
is to create loyal customers.
Customer referrals remain the best source of leads. The key is to convert your followers into digital advocates. Facebook and Twitter are presently the top resources for this.
How Do We Stand
This is the biggest
challenge in a crowded field. Challenge your team to come up with novel, but
relevant ideas for a logo, mascot or theme that will stand out and be memorable
to your brand. Think about some of the past ones that stood out to you.
Last But Not
Put together a
realistic budget and fight for it. Change is often difficult, but you need to
convince others in senior leadership that this kind of change is critical to
your company’s success.
To maintain their confidence, set timelines and goals. Measure and report periodically to keep everyone up to date and adjust, where warranted.