CREATIVE & MEDIA SERVICES FOR THE “MAKE WATER WORK” AND “DON’T MOVE A MUSSEL”
Through this Request for Proposals, the Okanagan Basin Water Board (“OBWB”) invites Proposals for the supply of creative and media service for the OBWB’s “Make Water Work” and “Don’t Move a Mussel” media campaigns. The contract will be for a one-year term covering the 2018 media campaign, however the contract will have two further one-year extension options, meaning that this contract could run for a total of three years if all extension options are executed.
The contract and work is anticipated to commence on March 19th 2018, ready for the 2018 campaigns to commence in May.
Due to the close-working relationship required during the media campaign, the Contractor is required to have its office location and staff located within a 1-hour drive of Kelowna, BC.
The Okanagan Basin Water Board is a local government agency, established in 1970 as a collaboration of the three Okanagan regional districts to provide leadership on water issues spanning the valley. More information is available at www.OBWB.ca.
The OBWB has two public outreach campaigns that operate as part of its outreach and education program, Okanagan WaterWise: Make Water Work (“MWW”) and Don’t Move A Mussel (“DMM”). You can learn more about the Okanagan WaterWise program at www.OkWaterWise.ca.
Whereas Okanagan WaterWise helps raise the level of awareness for water issue overall in the valley, MWW is specifically aimed at residential outdoor water conservation during the highest water use months (May to October). More at www.MakeWaterWork.ca. DMM is aimed at raising awareness regarding the threat of invasive zebra and quagga mussels to Okanagan waters and helping prevent an infestation. More at www.DontMoveAMussel.ca.
MWW launched in 2011 and DMM in 2013. Both have their own branding. The OBWB/OkWaterWise have full rights to already developed creative materials (e.g. logos, images). Samples of both can be found at http://www.makewaterwork.ca/resources and http://www.dontmoveamussel.ca/more/.
The mandate of the OBWB is valley-wide, and is defined by its watershed which stretches from Armstrong in the North Okanagan to Osoyoos in the South Okanagan. As such, both the MWW and DMM campaigns need to be seen, heard, and span this same geographical area.
Scope of Work:
The OBWB seeks a Contractor to manage all creative and media services for the MWW and DMM campaigns in accordance with the following:
Overall Campaign Objectives:
- have valley-wide reach;
- raise the level of awareness for water conservation, especially outdoor residential, and raise the level of awareness regarding aquatic invasive species, especially zebra and quagga mussels;
- raise the level of engagement on outdoor water conservation efforts and invasive mussel prevention efforts;
- use a variety of media, with a composition similar in nature to the media outlined in 2.3 below; and
- have measurable impact.
Ketchum PR and Edelman PR should be considered for this assignment.