Due date: September 22nd, 2023


The Alabama Port Authority is one of the most diverse ports in the country and is home to the fastestgrowing container terminal in the United States. When our channel deepening project is

completed in 2025, the Port of Mobile will be the deepest container port in the Gulf of Mexico.

The Port plays a vital role in connecting businesses, industries, and communities in Alabama and

nationwide to global markets. In 2021 alone, the Port was responsible for $85B of economic impact,

one in seven jobs statewide, and $2 billion of local tax revenue generated.

With $1 billion of capital investments planned over the next ten years, the Port has ambitious plans for

growth and is seeking a creative services agency that can support our commercial goals.

The Authority oversees the deep-water public port facilities at the Port of Mobile, which is strategically

located in the northern Gulf of Mexico with access to an international airport and two interstate

systems, I-65 running north/south and I-10 running east/west.

The Port Authority will expand its container terminal throughput capacity to two million TEUs after

phase five of the terminal expansion is completed over the next five to seven years. The Alabama Port

Authority has $275M in planned investments in breakbulk and bulk-handling cargo capabilities.

Additionally, there are plans underway to open new inland intermodal container transfer facilities

(ICTF) in Montgomery and North Alabama.

Customers have unprecedented access to five Class I and four short-line railroads at the Port.In

addition to interstate, air, and rail, the Port Authority’s container, general cargo, and bulk facilities have

immediate access to nearly 15,000 miles of inland waterways.

The Alabama Port Authority is seeking a strategic creative services agency to drive commercial

marketing, lead generation, and revenue growth. We are looking for expertise in managing complex

website projects, specifically within the realm of government agencies or supply chain and logistics


Here are a few areas where we are looking to elevate our marketing efforts:


Content & Channel Strategy

Target Audience & Market Research

Creative Development

Media Placement

Analytics & Performance

Commercially Focused, Strategic Advertising Campaign

Website Development & Enhancement

While this RFQ is focused on commercial marketing, respondents should be aware that, as a statewide

authority, the Port has separate strategic goals for in-state advocacy and messaging, which may

complement commercial strategy.

You may also like...