It may go down as one of the most brilliant business moves of the early 21st century, or it might end up being one of those “seemed like a good idea at the time” moments. Whatever the future holds for Uber, the service, right now they have a major PR
When most people talk about press releases, very few consider the protocol behind them, and even less actually have one in place. Do you?
Sometimes, the use of negative words in titles may increase negative consumer sentiment regarding your business. Prevent this by avoiding the use of negative words in your news.
One of the world’s leading communications companies, Text100, completed a Digital Index Energy influencer study in June. The data “showed” the key influencers shaping the German energy sector including people in; politics, science, industry, and the nongovernmental sector, etc. The press release here, makes some interesting assertions, particularly where the
It is said that the American public has an unhealthy obsession with being a star. Author of “Fame Junkies: The Hidden Truths Behind America’s Favorite Addiction,” Jake Halpern, asked hundreds of teenagers what they would change about themselves if they could and found many wanted fame over anything else, including
If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.
Worldwide, crisis communications attracts more attention, as a leading Australian University, Royal Melbourne Institute of Technology (RMIT) is offering a new class to address current thinking in crisis communications, as part of the PR Master Class series. Let’s hope the trend of increased attention and awareness on our industry continues
Reputation Changer launched a tool that helps anyone have embarrassing or unflattering images of themselves suppressed within the Google Image Search database.
Sysomos has released a new tip sheet offering useful insight and practical suggestions for preventing a social media crisis from occurring, as well as managing an impending crisis.
The sixth volume of the Crisis Management Guidebook that has just been launched by PR News offers important information on this topic, from research tips to social media tactics developed by top crisis experts. The volume also provides a step-by-step action plan which will help companies best handle the first
