Category: Crisis PR

Bishop Eddie Long 0

The Bishop Eddie Long Scandal and Bad Timing

Just when the congregation of New Birth Missionary Baptist Church could use divine guidance, Bishop Eddie Long is emmersed in scandal. According to the news from Atlanta, two congregation members accuse Long of using his position to get sexual favors. Long’s attorneys deny the allegations, but regardless Long’s ministry will suffer a long and hard PR battle even if the allegations are false.

fake reviews 0

FTC Settles Complaint Against PR Firm for Using Fake Testimonials

The U.S. Federal Trade Commission has settled a complaint it made against a public relations firm Reverb Communications which accused them of using employees to pose as ordinary customers and post reviews of video games on Apple’s iTunes store. The settlement and requires Reverb to delete all misleading reviews and to never use such methods without proper disclosure.

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