If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.
Worldwide, crisis communications attracts more attention, as a leading Australian University, Royal Melbourne Institute of Technology (RMIT) is offering a new class to address current thinking in crisis communications, as part of the PR Master Class series. Let’s hope the trend of increased attention and awareness on our industry continues
Reputation Changer launched a tool that helps anyone have embarrassing or unflattering images of themselves suppressed within the Google Image Search database.
Sysomos has released a new tip sheet offering useful insight and practical suggestions for preventing a social media crisis from occurring, as well as managing an impending crisis.
The sixth volume of the Crisis Management Guidebook that has just been launched by PR News offers important information on this topic, from research tips to social media tactics developed by top crisis experts. The volume also provides a step-by-step action plan which will help companies best handle the first
For those of you who did not read Time’s piece on Wal-Mart’s latest PR goof, infiltrating union meetings Mata Hari style is just not cool. With allegations of bribing Mexican officials in the breeze, apparently Sam Walton’s dream may just be turning into a public nightmare. Is this a “worst
Nutella is advertised as a healthy food, and a KFC Twister wrap allegedly poisoned with salmonella a seven-year old girl in Australia in 2005. Both companies lost enormous sums in law-suits, yet KFC intends to appeal, while Nutella agrees to settle. What are the PR impacts for both companies?
Yahoo wants to force Facebook to license 10 to 20 patents for different technologies that include advertising, social networking, messaging and website customization.
Keith Zakheim, president of Beckerman PR, threatened to fire any employees who do not replace the milk after they finish it. Is he right, wrong? What would you do in his position?
Tiger Woods was dropped by TAG-Heuer, and the media is not on the golfer’s side either. Fans are more worried about new tournament-winning golfers like Adam Scott nowadays. Tiger is losing his touch, and soon, he will see his last sponsor gone. Unless… he plays the PR game right.
