The larger you are, the more public you serve. The more public you serve, the more vital your PR presence. Given that dynamic, Ronn Torossian says it’s no wonder Walmart’s PR team is overtaxed 24-7. But even for a company always in the crosshairs of public debate, holiday shopping season
THE FIRST 8 HOURS of a Crisis Communications Situation The first 8 hours are any corporate business crisis must focus on the implementation and formation of teams qualified individuals who can handle the problem. Making sure that everyone understands their individual role in the successful mitigation of damages is also
Texas Health Presbyterian Hospital who has recently apologized for how they handled Ebola has hired Burson-Marsteller. According to the New York Times today, “For Texas Health Presbyterian Hospital, the last two and a half weeks have been a nightmare without end. And with the announcement early Wednesday that a second
While Burson Marsteller has been hired by Ennahda, the Muslim Brotherhood of Tunisia, the firm this week announced they had won awards in Malaysia, the largest Muslim country in the world. The firms’ local office, essence Burson-Marsteller was honored at the Malaysia PR Awards held in Kuala Lumpur. The Awards
The Ray Rice and Adrian Peterson stories have been major PR hits for the NFL, and the players in the NFL seem to have already written off the league office. These players will continue to play, but it appears that they do not trust the league. However, the league is
Ford Motor Company may have made it through the Great Recession in the best shape of all US automakers, but that does not mean incoming CEO Mark Fields does not have some immediate issues on his plate. On April 21, Ford officially announced the planned retirement date of CEO Alan
It may go down as one of the most brilliant business moves of the early 21st century, or it might end up being one of those “seemed like a good idea at the time” moments. Whatever the future holds for Uber, the service, right now they have a major PR
When most people talk about press releases, very few consider the protocol behind them, and even less actually have one in place. Do you?
Sometimes, the use of negative words in titles may increase negative consumer sentiment regarding your business. Prevent this by avoiding the use of negative words in your news.
One of the world’s leading communications companies, Text100, completed a Digital Index Energy influencer study in June. The data “showed” the key influencers shaping the German energy sector including people in; politics, science, industry, and the nongovernmental sector, etc. The press release here, makes some interesting assertions, particularly where the
