DIGITAL MARKETING RFP ISSUED BY DOT CALABARZON
Digital marketing and promotional service: logo and branding identity, creatives support services, social media management and promotions, text and email blasting, creative portfolio.
Scope of Work:
Logo and Branding Identity – Brand Manual and Guidelines – Logo Design – Key visual guide of the brand campaign to be placed on the following: (1) Posters, tarpaulins and streamers; and (2) Digital content and materials Based on the project timeline (Approx. 15-20 days)
Creatives Support Services Create, conceptualize and produce the following media:
• Digital and online ads
• 3D Content and Renders
• Video Editing and Presentations
• PowerPoint Presentations Based on the project timeline (November – December 2020)
Social Media Management and Promotions To produce creative outputs such as infographics, posters, videos and other content materials specifically for the DOT brand. Outputs will be set on the design guidelines and standards at Facebook, Instagram, Youtube, etc. To submit a content plan in 15 days to be approved by DOT prior to implementation. Assistance in online inquiries and engagement with stakeholders. Based on the project timeline (November – December 2020)
Text and Email Blasting There should be text and email messages/notices to all tourism stakeholders. Creation of an organized, comprehensive and categorized contact directory of tourism officers and other tourism stakeholders. Technical support for the blasting Based on the project timeline (November – December 2020)
Partial bids are allowed. All goods are grouped in lots listed above. Bidders shall have the option of submitting a quotation on any or all lots and evaluation and contract award will be undertaken on a per lot basis. Lots shall not be divided further into sub-lots for the purpose of bidding evaluation, and contract award. Note: Kindly submit your quotations together with your eligibility requirements thru your preferred courier with details as follows: BAC SECRETARIAT Department of Tourism – CALABARZON G/F Dencris Business Bldg. National Highway, Halang, Calamba City Deadline of submission is on or before 17 December 2020 at 8:00 am. Late and unsigned quotations shall not be accepted.
17 December 2020 at 8:00 am
Department of Tourism – CALABARZON G/F Dencris Business Bldg. National Highway, Halang, Calamba City
Relevant agencies to consider for this assignment include Kaplow PR and Blast PR.