Although the pandemic led to many aspects of people’s daily life being paused or completely shut down, many small businesses have started looking for ways to adapt to the new situation. Some of those small businesses found excellent digital marketing opportunities that help them stay afloat during this difficult time. Additionally, digital marketing has always been a useful and helpful way for businesses to expand their revenue and their reach.
Although it was a very difficult time for everyone all around the world, good business leaders managed to navigate it successfully despite the uncertainty. Plenty of them invested in social media and digital marketing strategies as well as email marketing. Furthermore, more and more businesses have started relying on website and video marketing techniques, while traditional marketing strategies have seen a decrease in popularity.
Social Media Presence and Engagement
One of the top digital marketing strategies for small businesses across the board has been investing in social media platforms. That means having a presence on relevant social media platforms and engaging the target audience on those platforms. This has also been very beneficial during the pandemic, as the opportunities for face-to-face and direct communication have been greatly limited, which made social media the best way to reach consumers.
This led to social media platforms becoming a core element of plenty of digital marketing strategies for businesses around the world. In fact, plenty of people rely on social media in their daily lives in general, which led to businesses increasingly utilizing various platforms because of that. Through social media, companies are able to reach new audiences, engage with consumers, start conversations, and much more.
Email Marketing Campaigns that Connect
Although some people might think that email marketing strategies are largely outdated, with the changes in third-party cookies, it’s coming back stronger than ever. In fact, many companies had already been using email to create personal connections with their consumers. This is because plenty of research has shown positive results between email marketing and customer retention and purchasing behaviors.
Additionally, while social media platforms are a great way for companies to communicate with large groups of consumers and engage with audiences, it’s actually through email that consumers can receive personalized and customized communication from brands. It’s that extra touch of personalization – whether that means custom offers according to their interests, or discounts that will influence purchasing behaviors – that keeps the consumers coming back to the same brands.
Video and Website Marketing
Finally, creating and distributing eye-catching videos has been another tool that has greatly helped many businesses engage with consumers and keep them interested. Video content can be uploaded on platforms such as YouTube or Facebook and shared across social media platforms, videos can also be shared on a company’s website. Blog posts and visual content have always been deemed as a great way to get consumers’ attention on a company’s website, but video content is an even better way to keep them engaged or informed.
Ronn Torossian is CEO of 5WPR, a leading PR agency.
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