Effective Promotional Tips for Fitness Brands

2021-10-21 by Jim Crickell
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With the vast number of marketing channels available to companies, it’s easier than ever to reach consumers to raise awareness for brands and generate more sales. Whether it’s a small gym or a large fitness brand, marketing is one of the most important segments of its business operations.

Although there are some situations where fitness brands can benefit from word-of-mouth marketing and acquire more members or customers that way, when it comes to more competitive markets, that approach is never enough. Most fitness clubs are local businesses, which means that they generally have to compete with other local fitness clubs.

Brand Website

These days most business owners are familiar with the fact that over 50% of people research a business online, which makes the internet their first point of contact with companies. This is precisely where a business website can help, as they can provide consumers with information about the business, such as the facilities of the gym, the operation hours, the location of the fitness club, and more.

Furthermore, these days, it’s easier than ever for businesses to create their websites from scratch and skip over paying someone else to do it, which can cost a lot. Plenty of platforms and digital tools are available to create a business website, such as WordPress or Squarespace. These programs offer plenty of features for their users. That means businesses can add elements on their websites such as schedules, and even components that allow users to book personal training sessions, make payments, and apply for memberships.

Local SEO

Another exceptionally cost-effective form of  promotional effort for local businesses is local SEO, which can generate many positive returns on investments, especially when it comes to ranking on local search engine results pages. Whether it’s just a single club or a fitness chain, people have to find its website quickly, and most of the time, those people turn to search for local businesses on search engines.

When looking up the information, these people tend to use “fitness clubs near me” or “gyms near me.” That makes these phrases incredibly competitive in local markets, which means the local gym has to work on its local SEO to show up higher in the search results pages for those words.

Keywords and Google Business

Finally, since Google is the most widely used search engine in practically every country in the world, it’s wise to create a Google business account, which provides businesses with a business page and search engine visibility. This allows gyms to appear in local search results and easily share their locations, operating hours, and contact information. The pages also allow visitors to review and read about the given business. Additionally, the best strategy to rank higher in search engine results is to utilize the right keywords. Keywords such as the ones listed previously or those relating to the name of the given fitness club can help gyms rank higher in results pages.