Energy Efficiency Alberta is a new crown corporation. Its mandate is three-fold:
- to raise awareness about energy use and the associated economic and environmental consequences;
- to promote, design and deliver programs related to energy efficiency, energy conservation and the development of micro-generation and small-scale renewable energy systems in Alberta; and
- to promote the development of an energy efficiency services industry in Alberta to help diversify and grow our economy.
Scope of Work:
The Agency requires the following services:- strategic planning for traditional and non-traditional marketing activities;
- brand strategy & development;
- marketing campaign strategy and design (print/digital);
- media planning & purchasing;
- digital services & design (strategy, structure, technical framework, digital App development);
- event concept development and event planning;
- market research;
- consumer data tracking, measurement and evaluation;
- in-store merchandising design and production;
- copywriting;
- public & media relations (strategy, tactics, media relations, issues management, social media);
- illustration, motion graphics and print design;
- video production; and
- photography.
