The Superbowl has attracted millions of football fans every year. In turn, the annual championship NFL game attracts millions of dollars per 30-second ad spot from brands across the nation. As one of the largest events with the most viewers at a given time, the Superbowl has become the epitome
The island of Bonaire has selected Dunn&Co. as their new agency of record, to handle advertising in North and South America. The island plans to boost tourism through strategic marketing.
Bill Gates is on Twitter. Yes, the real Bill Gates. Not too long after President Obama gave in and started tweeting, the man behind Microsoft is also right behind Obama in finally taking part in this microblogging phenomenon. We’re not too sure what Gates will be tweeting about, but we’re
Twitter. What is it, really? A blog? A chat room? An email system? The ability to support so many types of conversation streams without having to invest a deep personal relationship with the service itself is the prime trait that Twitter has harnessed. And that could lead some of us
It turns out, Craig Lynch may very well be the John Dillinger of the new age. I jokingly made a similar remark when first reporting on Lynch’s fugitive protagonism, but weeks later the story is still very real. And Craig Lynch? He’s growing in popularity. Months after escaping a low-security
Current trends for broadcast television aren’t looking too good for 2010. With new technology always on the horizon, and improved methods for quicker implementation, the possibility of broadcasters to finally make a shift into the digital era may actually become a reality in the coming year. A recent article on
Jennifer Lopez’s PR people pulled out all the stops to hype here New Year’s Eve performance, but over what? Jennifer’s supposed “new fanny” is the talk of the town now, but is this just hapless hype? Video of the event reveals a J-Lo with virtually no derriere at all where
Santa Claus must have the best PR agent of anyone. Look at it this way, the jolly gentleman has been gracing holiday seasons for over 1600 years. What other celebrity can boast that kind of staying power? Why do you think that the Santa story has endured for so long?
Tiger Woods has completed professional sports in a way he never envisioned – completing the circle of modern sports clowns. From Barry Bonds and the steroids controversy, to Michael Vick and onto Kobie Bryant and Shaquille O’Neil – today’s pro sports are a joke.
Sharon Stone’s appearance at Elton John’s Aids Benefit, after her topless cover for Paris Match, has people wondering. Is there some lack of direction for the 51 year old actress? Apparently so, as she seems to be going from one extreme to another. Firing her mother as her agent may
